Head of Marketing

Head of Marketing - Full time - Glasgow HQ

itison isoneof Scotland’s most influential consumer brands, uniting a market leading online platform, a portfolio ofhigh profilevenues and some of the country’s largest and most innovative live events including GlasGLOW and Elfingrove.

Our mission is simple. Life is about theexperienceand we are here to help people live it better by connecting them to brilliant local businesses and unforgettable moments. We are committed to being unique,boldand the best at what we do, while creating a positive impact in our local communities.

Our marketing team is central to bringing this missionto life at scaleacross millions of consumers and thousands of businesses.

We are looking fora highly ambitious

Head of Marketing to lead our multi-disciplinary marketing team and drive the next phase of growth across ourcoredealplatform,venuesandmajorevents businesses. You willwork in an entrepreneurial culturealongside our senior leadershipandreport directly to the CEO.

Wethink big and are looking for a Head of Marketing to match.

• Lead a multidisciplinary team of around 10 specialists across performance, social, content,PR,designand video.

• Build ahigh-performancepeoplefirstculture with clear expectations,high standard sand continual learning.

• Help drive acreative storytellingculturebacked by dataand insights.

• Plan and deliver strategieswithhands on leadership across the team. We are a highly operationalday to daybusiness.

• Own the growth strategy forourmarket leadingdeals businessincluding member acquisition and retention,funneloptimisationandsales campaigns across the UK.

• Run hands-on performance marketing and ad developmentacrosskey social and paid channels.

• Work alongside our sales director to deliver nationalpromotions,seasonal platform campaigns and newservice &city launches.

• Develop and execute on sale campaigns for our world class major events
  
  GlasGLOW,Elfingrove&Drive-In Moviesalongside development of future newmajorevent launches.

• Deliver integrated campaigns spanning paid, social, PR, influencers and content across eventsand venues.

• Develop and implementan annual host marketingprogrammetothe thousands of local businesses wework with.

• Help develop a host on-boarding strategy through touch points across our CRM and in personeventsatitison hub (our beautifulhead officeevent and social space).

• Work alongside our creative and execution teams to develop androll out exceptionalstorytellingand content plans.

• Understand the creative process through to implementation to help plan and timeline a busy calendar of activity across the business divisions.

• Develop and report on key marketing metrics and dashboards to achieve goals and targets

• Manage the overall marketing,campaigns and ad budget to delivermaximum
  
  ROI.

• Report insights and recommendations to the CEO andsenior team.

• An ambitious and provenleaderata high level.

• Apositive,collaborative,andhonestmindset to drive performanceandcontinuous improvement.

• Anenergyandresiliencetomanage across multiple exciting business divisions.

• Experience with the creative process to guidestorytelling and brand voice alongside creative leads.

• Ahandson and solution focused approach to work.

• A love ofbrilliantexperiences and a desire to deliver the best.

We’relooking for someone who has led multidisciplinary marketing teamsand individualswithin afar movingconsumer-facing business, ideally across digital, brand, performance, social and content.

Ideallyfrom a high growth D2C, e-commerce, media,hospitality, or events background whereyou’veowned both strategy and hands on delivery. Experience running integrated campaigns across paid, social, PR and content while driving member or customer growth is essentialalongsideinterrogating data.

Previous leadership experience is essential but not necessarily a current headof marketing role.

• Help shape the next growth chapter of one of Scotland’s most exciting consumer brandsthat willimpactmillions of customers and thousands of businesses.

• Lead a highly…