Content Marketing Executive

Looking for a role where you can put your content skills to work? Want to be part of an inclusive team producing some fantastic work?

ICS Learn are a leading provider of online qualifications and looking to add to their talented marketing team. As Content Marketing Executive, you’ll play a key role in creating content that will help to reach new audiences, drive traffic and support on customer journey.

As a business, they help their students learn and better themselves but that doesn’t stop there. There’s a big focus on upskilling and developing their employees so if you are looking for somewhere to progress, this could be for you.

With a lovely office in Glasgow city centre, there is flexibility to work hybrid with the team getting together on-site Tuesday and Wednesday.

What we’re looking for:

• Excellent writing and editing skills
• Experience of writing across a range of channels/formats – with blog writing being a core one
• A solid understanding and exposure to SEO copywriting
• Working knowledge of a range of social media channels
• Understanding of digital KPIs, trends and best practices
• A collaborative and self‑motivated approach to your work, able to build relationships both external and internal

What you’ll be doing:

• Creating, writing and maintaining marketing content across a range of channels – with the goal to reach new audiences, drive website traffic and support the customer journey
• Producing content across a range of subjects with a focus on HR, wellness, finance, business and career development – both for local and international markets
• Contributing to a variety of content including blogs infographics, video, animations, whitepapers and adverts – ensuring it aligns with brand guidelines and TOV
• Maintaining website and marketing collateral
• Participating in weekly content, SEO, social media strategy and planning meetings

The good stuff:

• Hybrid working from lovely city centre office in Glasgow (2 days on‑site)
• Part of a genuinely trusting, collaborative and inclusive working environment – lots of longevity across the team!
• Joining at an exciting time as the business goes through a period of growth
• Lots of learning opportunities and career growth on offer – some brilliant examples of team members who have risen through the ranks and taken on more responsibilities

If this sounds like you? Please get in touch with Scott @ Denholm for more information.

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