Head of Marketing

Schema App is a fast‑paced, profitable SaaS company headquartered in Guelph, Ontario, and proud of our Canada‑wide team. We are a smart, collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP, Wells Fargo, and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO), called schema markup.

Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end‑to‑end solution empowers Enterprise Digital Marketing Teams to achieve organic search results, content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT, AI Overviews, and Gemini).

Visit Schema App at  or on Linked In.

We are seeking a marketing leader to own the marketing function and drive the acquisition of targeted enterprise customers in support of our highly achievable three‑year growth goal. This role will play a key part in increasing knowledge of our brand in the U.S. as a leader in marketing technology innovation among our ideal customer profile and will be part of our leadership team.

• Enterprise Marketing & Acquisition Strategy and Execution
  • Define and execute an enterprise acquisition strategy focused on ICP accounts to meet 3 year highly achievable goal.
  • Continuously test and measure new marketing approaches to refine and scale the playbook.
  • Meet or exceed quarterly targets for marketing‑sourced, sales‑accepted ICP opportunities.
  • Improve acquisition efficiency while scaling pipeline, ensuring marketing spend consistently translates into ICP pipeline coverage and opportunity creation.
• Brand & Value Messaging
  • Own Schema App’s brand positioning and value proposition. Partner with Product to translate what the product does into differentiated value for enterprise buyers.
  • Define and maintain a clear messaging framework.
  • Validate messaging through measurable impact on ICP MQL quality, sales acceptance, and pipeline performance.
  • Ensure consistent execution of the value proposition across all customer‑facing channels, including website, campaigns, sales assets, and executive conversations.
  • Serve as steward of the message by testing, refining, and modeling it, while enabling Sales and Customer Success leaders to ensure consistent delivery.
• Thought Leadership
  • Develop and execute a thought leadership strategy that increases Schema App’s credibility, visibility, and influence with enterprise buyers and partners.
  • Serve as a visible voice in the market by representing Schema App at priority conferences, webinars, and industry forums.
  • Build a scalable thought leadership program that drives measurable impact on brand awareness, partnerships, and pipeline, with primary focus on the US market.
• Customer Events and Advisory Board
  • Lead customer and prospect events that drive engagement, expansion, and new pipeline opportunities.
  • Partner with the Head of Customer Success to design and run a Customer Advisory Board that provides clear, actionable customer insights to the leadership team and reinforces Schema App’s vision and strategy with key buyers.
• Team Leadership & Coaching
  • Build, lead, and sustain an A‑player marketing team that consistently delivers company goals.
  • Hire, develop, and coach team members to A‑player performance standards, using clearly defined role scorecards with outcomes, competencies, and success metrics.
  • Conduct quarterly talent reviews for all direct reports. Actively upgrade talent by coaching B‑players with clear expectations and time‑bound improvement plans, and exiting C‑players in a timely manner.
  • Define, maintain, and regularly update A‑player scorecards that clearly outline outcomes, competencies, and success metrics for each role.
  • Model and reinforce Schema App’s values, holding team members accountable for both results and behaviors.
• Leadership Team Member
  • Act as an effective and accountable member of the leadership team, contributing to company‑wide strategy, prioritization, and execution.
  • Adopt and operate within the Metronomics framework, coming prepared…