Digital Analytics and Experience Specialist

Digital Analytics and Experience Specialist

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We are seeking a highly skilled Digital Analytics and Experience Specialist to join our brand digital team to help drive the technical performance and usability of our websites. This role blends advanced content editing with deep technical and UX expertise across Adobe Experience Cloud tools.

The role will take the lead in configuring, managing, and optimizing Adobe Data Collection and Adobe Analytics across our digital estate. This includes implementing and maintaining tags, ensuring accurate and reliable data capture, and developing meaningful dashboards and reporting to support data‑driven decision‑making. Their expertise will ensure that performance data effectively informs strategic priorities and continuous improvement.

In addition to leading analytics, the role will support the UX design across our websites. This includes creating wireframes and prototypes that guide intuitive, user‑centred experiences. The individual will embed UX best practices and maintain consistency across all websites they will champion design standards and ensure digital interactions are optimized for clarity, accessibility, and performance.

The role will collaborate closely with the wider business teams utilising Adobe Experience Platform to activate and drive personalisation activities across our digital touch points providing insight into performance.

The individual will support the development of our My Allianz website, providing UX and analytics expertise to help enhance and drive the growth and its adoption for our customer and broker base.

We offer a flexible hybrid working arrangement, with core hub days on Tuesdays and Fridays at our Guildford office. Additionally, you’ll join us one day per month in our London office for wider team collaboration.

Circa £40,000, depending on skills and experience.

• Work with business stakeholders to implement and ensure the correct tracking, tagging and data layer requirements are in place using Adobe Data Collection (Launch).
• Use Adobe Analytics to monitor content performance, identify opportunities, and support data‑driven content decisions and regular reporting to the business on website performance.
• Ensure content follows best practices for UX, mobile responsiveness, and digital accessibility (WCAG). (with experience in producing high fidelity wireframes in Figma – desirable)
• Use Adobe Experience platform and Adobe Target to drive personalisation and optimisation activities across our digital touch points.
• Collaborate with business stakeholders to ensure website content remains accurate, up to date and continuously optimised for visitor experience and their business needs.
• Edit, publish, and maintain digital content across AEM, ensuring accuracy, consistency, adherence to brand and regulatory standards.
• Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
• Maintain quality assurance processes for content deployment, including testing across devices/browsers and validating analytics tracking.
• Contribute to content governance documentation, including component usage guidelines, publishing workflows, and SEO/UX standards.

• 3–5+ years of experience as a content editor, digital producer, technical content specialist, or similar role.
• Hands‑on experience with Adobe Experience Manager (AEM) — including component-based authoring, page building, and asset management.
• Proficiency in Adobe Analytics — creating reports, interpreting data, and analysing user behaviour and content performance.
• Experience implementing or troubleshooting tagging within Adobe Data Collection (Launch).
• Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush), and best practices.
• Solid grasp of website UX, IA (information architecture), and accessibility standards.
• Ability to understand HTML, CSS, and basic JavaScript (read‑only for…