Web Content & Digital Experience Manager

Job Title

Web Content & Digital Experience Manager

Location

Gurugram (On-site)

Role Overview

IILM University is looking for a Web Content &;
Digital Experience Manager to own and

govern the university’s website content and user experience across multiple CMS platforms.

This role is responsible for ensuring the website always reflects accurate, current,

compliant, and well-structured information, while delivering a seamless user experience and

strong organic discoverability (SEO/GEO).

This is a governance and ownership role, not a development or design position.

Key Responsibilities

Website Content Ownership

 Own and manage all live website content across CMS platforms (Laravel and

Word Press)

 Ensure zero outdated or contradictory information across academic, admissions,

faculty, and policy pages

 Maintain a structured content inventory and periodic review tracker

Stakeholder Coordination

 Act as the single point of contact for website content updates with Deans, Program

Heads, Admissions, Placements, International Office, and other departments

 Collect, validate, and publish approved content updates within defined SLAs

 Escalate delays or non-compliance to senior management

Information Architecture &;
User Experience

 Continuously improve website navigation, page hierarchy, and internal linking

 Ensure meaningful interconnection between programs, admissions, scholarships,

placements, and outcomes

 Eliminate orphan, duplicate, or redundant pages to improve user journeys

SEO &; GEO Management

 Own on-page SEO including titles, meta descriptions, headings, and internal linking

 Ensure campus and location-based content is optimised for geographic search intent

 Monitor Google Search Console for indexing, crawl, and coverage issues and

coordinate fixes with IT or vendors

Compliance &;
Risk Management

 Ensure statutory disclosures, admission rules, refund policies, and privacy policies

are accurate and up to date

 Maintain and execute periodic compliance checklists

 Proactively flag content-related risks to management

What This Role Does Not Include

 Website development or coding

 Server, hosting, or security management

 Plugin or CMS architecture decisions

 Paid media or performance marketing

 Graphic design or video production

Required Skills & Experience

 5–8 years of experience in website management, content governance, or digital

experience roles

 Hands-on experience working with CMS platforms (Word Press mandatory; Laravel

familiarity preferred)

 Strong written English and content quality control skills

 Working knowledge of SEO best practices and Google Search Console

 Proven ability to manage multiple stakeholders and enforce content governance

Preferred Background

 Experience in higher education, EdTech, or large content-driven websites

 Exposure to regulatory or compliance-driven content environments

Reporting &;
Authority



Reports to:

Chief Digital Officer

 Granted authority to approve, reject, or escalate website content updates

Why Join IILM University

 Ownership of a mission-critical digital asset

 High visibility and direct interaction with academic leadership

 Opportunity to build long-term website governance for a leading institution