Marketing - Brand Manager

Join to apply for the Marketing - Brand Manager role at Finsbury Food Group
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Location:

Hamilton – Hybrid

Shift:
Weekdays
Salary:
Competitive

We have a new opportunity for a Brand Manager to join our Marketing team within Finsbury Food Group.

Finsbury Food Group is one of the UK’s leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long‑term, trusted relationships across retail, food service, and brand partnerships. Our portfolio spans a wide range of bakery categories—from market‑leading retailer own‑brand products to beloved licensed and branded ranges—produced across our nationwide network of bakeries.

This is an exciting time to join us. With an ambitious brand growth agenda and a packed pipeline of development activity across our key categories, you’ll play a vital role in elevating brand presence, strengthening customer engagement, and supporting the successful delivery of commercial targets.

To be successful in this role, you’ll support the delivery of brand plans, marketing campaigns, and product launches that build brand awareness and drive performance. Working closely with Marketing, NPD, Category, Commercial, and agency partners, you’ll help bring brand strategy to life across digital, in‑store, and trade marketing channels, ensuring consistent, high‑quality execution at every stage.

As Brand Manager, you’ll support the development and delivery of annual brand plans, ensuring every activity aligns with strategic priorities and contributes to brand growth. You’ll help coordinate the execution of campaigns across digital, in‑store, and trade channels, making sure activity lands on time, within budget, and to the highest standard.

You’ll be responsible for monitoring brand performance, tracking key metrics, and producing meaningful insights using market and performance data. These insights will inform future plans, highlight opportunities, and help shape recommendations for improvements.

You’ll also have the opportunity to travel across the business and to key brand partners, attending sites, customer meetings, and agency sessions. This will allow you to gain first‑hand insight into operations, strengthen relationships, and ensure that brand activities are executed effectively across all touchpoints.

A key part of your role will be supporting product launches and range changes, working with NPD, Category, Commercial, and Supply Chain teams to ensure smooth delivery from concept to execution. You’ll also maintain brand assets, ensuring messaging is accurate and consistent with guidelines, while supporting agency and supplier briefing, timelines, and budget tracking.

You’ll help maintain competitor and market insight, contribute to internal brand communication, and support key processes such as brand plan tracking, campaign reporting, and artwork approvals. When challenges arise, you’ll act with pace and professionalism—supporting decision‑making and maintaining strong relationships across the business.

Your success will be measured through timely and accurate delivery of brand activity, campaign and brand performance metrics, quality of insights, and positive stakeholder feedback.

• 3-5 years’ experience in marketing, brand, or product roles (placements welcome)
• Experience working with agencies, suppliers, or cross‑functional teams
• Understanding of brand and marketing fundamentals
• Ability to interpret data and generate insight‑driven recommendations
• Strong organisation and communication skills
• Creative thinker with exceptional attention to detail
• Experience in trade marketing desirable
• Degree in Marketing, Business, or related field (desirable)
• Professional certification (CIM/IPA) beneficial
• Positive, proactive, and eager to learn
• Customer and consumer focused with the ability to deliver at pace
• Collaborative team player, able to build effective relationships
• Capable of managing multiple priorities simultaneously

• Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
• Enhanced Pension Scheme for our employees
• Death in Service Benefit
• Free Employee…