Marketing Manager

Key Responsibilities

• Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels.
• Lead brand development and positioning initiatives for key owned and distributed brands.
• Analyse market trends and competitor activity to identify new opportunities.
• Plan and execute 360 marketing campaigns including trade promotions, digital media, PR, and experiential.
• Oversee content development for websites, social media, newsletters, packaging, and POS.
• Manage agency relationships and creative partners to ensure timely, high-quality output.
• Work closely with the sales team to trade marketing materials, promotional calendars, and seasonal activations.
• Coordinate brand presence at trade shows, retail events, and food festivals.
• Support new product launches with compelling toolkits and sell-in presentations.
• Manage marketing budgets, ensuring ROI through data‑driven planning.
• Track KPIs and performance metrics across campaigns and channels.
• Present insights and recommendations to internal stakeholders and brand partners.

• 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors.
• Proven track record of campaign delivery and brand growth.

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