Solution Architect – Digital Analytics & CDP Specialist

Role Overview :
We are seeking a skilled Digital Analytics & CDP Specialist with extensive expertise in Adobe Experience Platform (AEP) and Customer Data Platforms (CDP). The successful candidate will have hands-on experience with data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms. The goal is to deliver personalized, data-driven customer experiences.

Key Responsibilities:

Customer Data Platform (CDP) & Adobe Experience Platform (AEP):
Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch and map collected data to XDM schemas. Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service. Create and activate audience segments using AEP Real-time CDP and Segment Builder. Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.

Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation). Segmentation & Audience Activation:
Design and implement audience strategies for personalization, retargeting, and lookalike audiences. Apply concepts like frequency capping, sequential conditions, and orchestrate cross-channel journeys. Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement:
Collaborate with marketing teams to define customer journeys (awareness > acquisition > conversion > retention). Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement). Build dashboards and calculated metrics in Adobe and analytics platforms for stakeholder reporting. Enable measurement of activated audiences to evaluate campaign impact and drive ROI. Tags, Tracking & Data Governance:
Implement and manage tags, SDKs, and tracking pixels using tools like Adobe Launch and Google Tag Manager. Ensure behavioral data is properly captured and mapped into the CDP. Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage. Integrations & APIs:
Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools. Leverage AEP APIs for audience and data management workflows. Key Skills & Expertise:
Platforms & Tools:
Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools. Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration. Digital Marketing Analytics:
Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking. Data Management: XDM schema design, consent/governance, API-based integrations. Technical

Skills:

Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.