Managed Services Product Marketing Manager - Workplace

Location: UK - Hatfield |
Job-: 215720 |
Contract type: Standard |
Business Unit: Marketing, Communication & Creative Design

Life on the team

The Managed Services Product Marketing Manager is responsible for making our Managed Workplace services ‘fly off the shelf’. In this role, you are the glue that binds the product strategy to the right tools and tactics to increase market awareness and enable sales success. You will bring together our Intelligent Support, Productive People and Device Lifecycle propositions to formulate a compelling GTM strategy– ensuring that sales and the wider business have what they need to sell and deliver our services.

You assist product owners with market analysis and research, including competitor activity and voice of the customer - ensuring that the value propositions of our offerings fully align with the needs of the target markets we operate in. With the resulting product strategy (directed by the product owners) you then create messaging and positioning, launch plans and sales enablement tools – briefing in marketing communications where needed with the information they need to execute.

The Product Marketing Manager will ensure solutions are communicated effectively to our sales and client facing teams and have a deep understanding of the buyer journey to ensure this happens. As you will collaborate with our corporate marketing and internal communications teams to develop innovative programs that drive understanding and demand, an attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our value propositions in a way that resonates and clearly articulates how we solve our buyers’ problems.

You will naturally also want to prove what’s working and what isn’t as services go to market, adjusting tactics and tools accordingly. In addition to the marketing team and product owners, you’ll also collaborate closely with sales and adjacent service lines; it’s a balancing act that requires extremely strong diplomatic and stakeholder management skills, including knowing when to push back and when to dive in.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a go to market plan for the products you support in conjunction with our marketing and communications team, including key activities, tactics and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Assist the product owner in evangelising for the products you support - both internally and through our external marketing teams - including speaking engagements, written works and analyst interaction.
• Understand and support our sales channels; enabling them to clearly articulate the problems we solve for our buyers and users; develop internal tools, bid material, external collateral and teach them how and when to use it.
• Work with Group Development to build relationships with Managed Services industry analysts and advisors, ensuring our value propositions are aligned, articulated and represented in relevant analyst reports.

• Bachelor's degree in marketing, business, or a related field.
• Extensive experience in B2B product marketing – ideally in a Managed Services Provider, focused on Workplace
• Strong understanding of marketing principles and…