Content & Communications Executive

United Kingdom - Hatfield, Hertfordshire

• 25 days annual leave plus bank holidays. Following 3 years continuous service, annual leave will increase by 1 additional day per completed year of service up to a maximum of 28 days.
• 3% pension contribution when you contribute 5%.
• An Employee Assistance Programme.
• Buy or sell annual leave.

• 2 days additional annual leave to settle a new cat or dog into your home.
• 1 day additional annual leave to move to a new home.
• Discounted pet insurance.
• Optional enrolment onto our Vitality Healthcare scheme with a £30.00 contribution each month made by the company towards your premium.

Senior Marketing Lead

• Creating, editing and proofreading content across a range of channels, including social media, websites, PR, customer emails and veterinary partner communications
• Optimising web and blog content for SEO to improve organic visibility, working with analytics tools to identify opportunities for refinement and growth
• Managing and delivering our social media calendar, using tools like Hootsuite to schedule posts and report on performance
• Writing press releases and supporting the delivery of PR campaigns that raise awareness of the Vetsure brand
• Creating content and materials that support our vet partners, such as newsletters, case studies and launch toolkits
• Working with teams across the business to ensure a joined-up approach to brand messaging and tone of voice
• Supporting the planning and promotion of external campaigns, events and key milestones
• Monitoring media coverage and reporting on the performance of communications activity

• Excellent copywriting and proofreading skills with the ability to adapt tone and style across audiences and formats
• Strong understanding of SEO principles, keyword optimisation and content performance analysis
• A proactive approach and the ability to manage multiple projects at once
• Understanding of content marketing with experience creating content for both B2C and B2B audiences
• Familiarity with social media scheduling tools such as Hootsuite
• Ability to work collaboratively with both internal and external stakeholders whilst still being confident in working independently

• Previous experience in an external communications or PR role (in-house or agency).
• Experience in the pet, insurance or the veterinary sector would be highly advantageous.
• Qualifications in communications, marketing or journalism an advantage.

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