Portfolio Brands Manager

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job title:
portfolio brands manager

location:
hemel hempstead – hybrid working

job length:
permanent

working hours:
monday – friday (full time)

• monthly product allowance – alcoholic & non-alcoholic options available
• private medical options
• life assurance
• company bonus scheme
• access to 24/7 gp services
• enhanced pension contribution
• generous holiday (inc bank holidays)
• access to a range of high street discounts

carlsberg britvic is the largest multi-beverage supplier in the uk and is home to some of the most iconic and popular beers & soft drinks, including carlsberg danish pilsner, 1664, poretti and brooklyn to ale favourites such as hobgoblin and wainwright. For soft drinks, carlsberg britvic’s brands include j2o, robinsons, tango and london essence along with the licence rights to the pepsi portfolio in the uk including pepsi max, 7up, lipton iced tea and rockstar energy.

with a strong national footprint, the carlsberg britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the uk. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

this is a unique brand and activation manager role in a fun, collaborative and supportive team. In our quest to deliver more impactful and meaningful consumer experiences we are seeking a brand manager who is highly creative, entrepreneurial and has strong activation understanding.

there are 2 key aspects to this role; the first is brand manager on britvic mixers and juices to support delivery and expansion in our international business (40%), the second is sole responsibility for identifying and developing key consumer passion points and moments across the year where our brands can play together to deliver incremental impact in outlets and stores (60%).

the ideal candidate will have a strong background in marketing & shopper strategy and creative development.

this role requires strong influence skills and stakeholder management.

the gb marketing team are responsible for stewarding our amazing portfolio of core brands, improving our brand equity & providing the fuel needed to achieve our commercial growth targets.

brand management: support the international marketing activation and commercial team in driving profitable growth of britvic mixers & juices p&l
work closely with the sales team to ensure gold standard brand execution across international markets

portfolio activation strategy development: develop comprehensive strategies for on and off trade portfolio activations that are aligned to consumer passion points & support brand objectives (the how)

opportunity scoping: identify and evaluate new opportunities for brand activations across various channels and outlets, partnering with shopper insights (the what)
portfolio brand activation platforms: develop the creative platforms with agency specialists which meet the needs of brand and shopper insight and needs.

toolkit execution: develop and execute toolkits to ensure consistent and impactful portfolio brand presence in stores and outlets building in the 6s framework where relevant.

collaboration: work closely with internal teams, including sales, marketing, and insights, to align activation strategies with overall goals & kpis.

performance analysis: monitor and analyse the performance of portfolio activations, providing insights and recommendations for continuous improvement.

budget management: manage budgets for britvic mixers & juices and brand activation projects, ensuring cost-effective execution without compromising quality.

stakeholder engagement: build and maintain strong relationships with key stakeholders, including retail partners and external agencies.

• experience in brand or shopper marketing, or a related role.
• proven track record of developing and executing successful brand activation strategies.
• strong project management skills with the ability to manage multiple projects simultaneously.
• excellent communication and interpersonal skills.
• ability to think…