Senior Coordinator, Brand Operations

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking a Senior Coordinator, Business Operations based in Charlotte, North Carolina, to help drive operational excellence across the NASCAR Brand organization. This role serves as a central point of coordination for departmental operations, business processes, and race weekend logistics, ensuring employees, partners, and guests have a seamless experience both in the office and at NASCAR events. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment where collaboration, adaptability, and exceptional execution are critical to success.

• Provide day-to-day administrative and operational support to Business Operations leadership and team.
• Coordinate departmental processes involving Finance, Legal, Human Resources, IT, and other internal business functions.
• Manage purchase requests, invoice processing, expense tracking, vendor coordination, and other operational workflows.
• Manage departmental calendars, project trackers, contact lists, and shared resources.
• Manage the scheduling and logistics for internal planning sessions
• Oversee and facilitate the execution of department events.
• Manage department/team onboarding activities for new team members.
• Create, and/or manage the creation of, department documentation, templates, and operating procedures; identify gaps, discrepancies, outdated information, etc. and complete and/or facilitate updates when needed.
• Create and manage master attendance lists for NASCAR employees, executives, partners, vendors, and invited guests.
• Oversee procurement and distribution of event credentials, parking passes, hospitality access, garage access, and other event permissions.
• Manage the creation and distribution of comprehensive race weekend information, including schedules, maps, directions, and credential instructions; identify when updates are needed and ensure relevant parties receive accurate, up-to-date information in a timely manner.
• Partner with Event Operations and other NASCAR departments to fulfill logistical needs as necessary.
• Respond quickly, in real time, to race weekend changes, maintaining a high level of organization and customer service.
• Help ensure employees, partners, and guests have a seamless experience at NASCAR events.
• Travel: 5% including weekends

• Bachelor's degree or equivalent combination of education and experience.
• Four (4)+ years of experience supporting business operations, project coordination, event logistics, administration, or a related field.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Experience supporting cross-functional processes involving Finance, Legal, Human Resources, IT, or other business functions.
• Proficiency with Microsoft Office Suite, particularly Excel, Outlook, PowerPoint, Word, and SharePoint.
• Excellent verbal and written communication skills.
• Demonstrated ability to work effectively with employees, executives, vendors, partners, and external stakeholders.
• Strong attention to detail and commitment to accuracy.
• Ability to adapt quickly to changing priorities and operate effectively in a fast-paced environment.
• Customer-service mindset with a focus on delivering exceptional support and seamless experiences.

This is a project management opportunity to play a central role in supporting the NASCAR Brand organization and helping teams operate efficiently throughout the racing season. You'll work across multiple business functions, coordinate race weekend logistics, support department operations, and help deliver seamless…