Private Duty Care Field Sales & Referral

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Department:
Sales

Reports To:

Vice President of Sales
Employment Status:
Full-Time, Exempt Position
Type:
Field-Based
Territory:
Assigned geographic area

Position Summary

The Private Duty Area Sales Marketer is a field-based sales and marketing position responsible for generating qualified referrals and growing private duty businesses within an assigned territory. The position develops relationships with healthcare providers, senior-care professionals, community organizations, prospective clients, and families to promote Working Nurses Homecare’s private duty services.

The Area Sales Marketer is expected to spend most working hours in the field conducting referral-source visits, presentations, networking, community outreach, and timely follow-up. Success is measured through sales activity, qualified referrals, new client admissions, service hours, revenue growth, and referral-source development.

Essential Duties and Responsibilities

Referral Generation and Territory Development

· Develop and execute a territory sales plan to generate qualified private duty referrals and new client admissions.

· Identify, visit, and develop relationships with hospitals, rehabilitation facilities, skilled nursing facilities, assisted living facilities, independent living communities, physician offices, case managers, social workers, discharge planners, elder-law attorneys, senior-care professionals, and community organizations.

· Conduct consistent in-person visits with new and existing referral sources throughout the assigned territory.

· Identify prospective clients who may benefit from private duty nursing, personal care, companion, homemaker, respite, or other available services.

· Educate referral sources, prospective clients, and families about the company’s services, service areas, rates, payment options, and referral process.

· Generate referrals that align with the company’s service capabilities and caregiver availability.

· Build and maintain a productive referral pipeline through prospecting, networking, presentations, community events, telephone outreach, email communication, and follow-up.

· Establish new referral relationships while strengthening and expanding existing accounts.

· Identify market trends, competitor activity, and new business opportunities within the assigned territory.

Field Sales and Marketing Activities

· Maintain a consistent field presence and follow an organized weekly territory-visit schedule.

· Conduct presentations, in-services, facility meetings, lunch-and-learns, and educational sessions for referral partners and community organizations.

· Attend networking events, health fairs, senior events, professional association meetings, and other community activities.

· Distribute approved marketing materials and ensure the company’s services are presented accurately and professionally.

· Represent Working Nurses Homecare in a manner that reflects the organization’s values, professionalism, and commitment to quality care.

· Maintain regular contact with referral sources through scheduled visits and meaningful follow-up.

· Manage the assigned territory efficiently by prioritizing high-potential accounts and minimizing nonproductive travel.

Referral Follow-Up and Conversion

· Respond promptly to referral opportunities and communicate referral information to the appropriate internal department.

· Obtain and accurately communicate the information needed to evaluate and process each referral.

· Work closely with Intake, Scheduling, Clinical Services, and Operations to support timely referral processing and service initiation.

· Follow up with referral sources, prospective clients, and families…