Strategic Business Development Manager

Help Industry Leaders Reach the Buyers That Matter

Water Online is the leading digital marketing and lead generation platform serving the water and wastewater industry. For more than two decades, we've helped manufacturers, engineering firms, technology providers, and service companies connect with decision-makers through digital marketing programs that deliver measurable business results.

Our solutions include industry-leading web platforms, targeted email campaigns, content marketing, virtual events, lead generation programs, and our proprietary Follow Your Buyer® methodology, which provides unparalleled insight into buyer behavior and engagement.

We're seeking a driven, consultative sales professional who thrives on building relationships, solving business challenges, and creating long-term client partnerships. This is not a transactional sales role. Success comes from understanding your clients' goals, identifying growth opportunities, and delivering customized marketing solutions that help them generate demand, increase visibility, and grow revenue.

In this role, you'll manage an established book of business while also developing new client relationships. You'll be supported by a recognized industry brand, proven solutions, comprehensive training, and sales tools designed to help you succeed.

If you're intellectually curious, highly disciplined, competitive, and passionate about helping customers achieve meaningful results, we'd like to meet you. This role is based out of our Horsham office.

We provide our employees with career growth potential, excellent pay, and a competitive package. Our culture focuses on helping each team member become the best version of themselves by promoting a friendly atmosphere and work-life balance.

Responsibilities Grow Existing Client Relationships

• Serve as a trusted advisor to existing clients by understanding their business objectives, challenges, and growth strategies.
• Build relationships with key stakeholders and decision-makers across client organizations.
• Identify opportunities to expand partnerships and increase client investment through strategic marketing solutions.
• Deliver recommendations that help clients achieve measurable business outcomes.

Develop New Business Opportunities

• Prospect and engage new clients through phone, email, Linked In, referrals, industry events, and other outreach efforts.
• Conduct discovery conversations to uncover customer needs and business challenges.
• Present customized marketing and lead generation solutions that align with client goals.
• Manage the sales process from initial outreach through proposal development, negotiation, and contract execution.

Drive Strategic Client Success

• Monitor campaign performance and review data, analytics, and client feedback.
• Collaborate with internal teams to ensure successful execution of programs and campaigns.
• Communicate results, insights, and recommendations to clients on an ongoing basis.
• Stay informed about market trends, industry developments, and competitive activity within the water sector.

What Makes This Opportunity Different

• Established client base and existing revenue portfolio
• Industry-leading brand with a strong reputation and loyal customer base
• Comprehensive onboarding and sales training program
• Proprietary marketing methodology and differentiated solutions
• Collaborative, supportive team environment
• Opportunity to make a meaningful impact in one of the world's most essential industries
• Significant career growth potential
• Uncapped earning opportunity

What We're Looking For

Required Qualifications

• Bachelor's degree
• 3+ years of consultative B2B sales, business development, account management, or client relationship management experience
• Proven ability to develop new business and grow existing customer relationships
• Strong communication, presentation, and relationship-building skills
• Comfortable prospecting and initiating conversations with decision-makers
• Ability to navigate objections and engage in candid business discussions professionally and confidently
• Strong organizational skills and attention to detail
• High level of initiative, accountability, and self-motivation
• Genuine desire to help customers achieve success.

Preferred Qualifications

• Digital marketing solutions
• Advertising or media services
• Lead generation programs
• Business information or data solutions
• SaaS or technology solutions
• Marketing services
• Event sponsor ships or event marketing
• Industrial, engineering, environmental, or water-related solutions

Water industry experience is…