Experienced Equipment Sales Representative

Description

POSITION PURPOSE

Stokes Equipment Company is seeking experienced loading dock and industrial door sales professionals who understands the equipment, applications, customers, and competitive landscape. This role is designed for someone who can put existing industry knowledge and relationships to work immediately—developing business across an assigned territory, advising customers on equipment solutions, and growing profitable sales to industrial facilities and new-construction projects.

The representative will sell Rite-Hite products and selected Allied Equipment, drawing on practical knowledge of loading dock equipment, industrial doors, facility operations, safety requirements, and construction processes to deliver value and build long-term customer partnerships.

KEY RESPONSIBILITIES

Reporting to the Vice President of Sales, take ownership of territory development, market penetration, sales growth, and profitability. Apply established industry relationships, technical product knowledge, and consultative selling skills to develop opportunities and represent Stokes Equipment Company’s equipment and managed services.

Industrial End Users (primarily)

• Use knowledge of loading dock and door systems to identify customer needs, evaluate applications, and recommend appropriate equipment.
• Build and expand relationships with decision-makers at manufacturing, processing, distribution, and other industrial facilities.
• Help customers improve facility safety, productivity, reliability, and value through appropriate equipment selection and support.
• Develop existing accounts while identifying opportunities for new equipment, upgrades, replacements, and related solutions.

Architects, Developers, and Design Professionals

• Provide practical loading dock and industrial door design and application guidance for planned and active projects.
• Help develop equipment specifications and introduce appropriate products and technologies early in the design process.
• Build relationships that generate early project awareness, bid opportunities, end-user introductions, and tenant referrals.
• Identify and develop architect and developer accounts throughout the assigned territory.

General Contractors and Construction Projects

• Maintain relationships with general contractors, construction managers, and other project stakeholders to secure opportunities and bid-list inclusion.
• Prepare clear, competitive proposals and follow up consistently to pursue profitable business.
• Apply industry knowledge to review contract language, confirm project requirements, verify site conditions, and coordinate material orders and deliveries.
• Work with internal operations personnel to support submittals, field verification, scheduling, job-site meetings, and successful project execution.

Territory Development and Sales Management

• Leverage established industry contacts while actively developing new relationships and accounts.
• Identify and qualify opportunities using industry lead services, Zoom Info, internet research, mapping tools, telephone outreach, and field prospecting.
• Deliver professional presentations, equipment demonstrations, and proposals tailored to customer and project requirements.
• Maintain accurate opportunity, forecast, and active-job information in the company’s sales force automation (SFA) and customer relationship management (CRM) systems.
• Monitor competitive activity, market conditions, and territory trends; share useful market intelligence and recommendations with sales leadership.
• Use District, Regional, and Corporate resources effectively to advance opportunities and grow the business.

Requirements CANDIDATE PROFILE: INDUSTRY EXPERIENCE REQUIRED

This opportunity is intended primarily for candidates with direct experience selling loading…