Director of Per Call

Position: Director of Pay Per Call

We run a high-volume paid-traffic and lead-generation engine in home services, and we’re launching a pay-per-call business line on top of it. We’re looking for a director who has built a pay-per-call program from scratch - not just managed one - and will own it end to end: publisher and buyer relationships, call tracking and routing, compliance, contracts, and the revenue number.

You’ll have an in-house engineering team that ships tracking and integrations fast; your job is to turn that infrastructure and our owned traffic into a scaled, profitable calls business.

What you’ll do Program Build-Out

• Stand up the pay-per-call program from zero: select and configure the call-tracking platform (Ringba, Call Grid, Track Drive or similar), numbers, routing, and IVR flows.
• Coordinate pixel placement, postbacks, and tracking setup with our engineering team so every call and conversion is attributed correctly.
• Drive contracts and insertion orders to signature fast - paperwork is the #1 bottleneck in this business, and you treat contract velocity as part of the job.
• Plan the ramp realistically and communicate it honestly: heavy contract and onboarding work up front, then steady scaling toward six-figure monthly revenue.

Publisher & Buyer Network

• Recruit, vet, and onboard call publishers and buyers per vertical - and keep both sides of the network growing so no single partner is a point of failure.
• Negotiate payouts, caps, call-duration terms, and payment terms that protect our margin and cash flow.
• Own ongoing account management, reporting, and payout reconciliation - relationships in this business are long-term and trust-based, and you run them that way.
• Monetize our owned traffic and funnels with call offers, and put unsold and aged leads back to work through call campaigns.

Call Quality & Compliance

• Enforce creative and placement approval on every publisher; pause non-compliant partners immediately.
• Cap and ramp new publishers deliberately while their call quality proves out.
• Monitor call quality, duration, and drop rates daily; resolve disputes with data.
• Manage TCPA risk and state-level restrictions so the program scales without legal exposure.

Revenue Ownership

• Own pay-per-call revenue and margin as your number, reported weekly.
• Hold industry-standard margins while scaling volume - you know what good economics look like per vertical and you defend them.
• Expand into adjacent verticals once the core program is profitable.

What we’re looking for

• You have built a pay-per-call program from scratch - platform selection, contracts, publisher recruitment, buyer onboarding, and scale - ideally in home services or insurance.
• Hands-on fluency with call-tracking platforms (Ringba, Call Grid, Track Drive or similar), including routing, targets, and postback/pixel setups.
• An existing network of call publishers and buyers you can activate quickly is a major plus.
• Fluency in pay-per-call economics: payout per call, billable-duration thresholds, margin structure, acceptance and quality rates.
• Compliance-first instincts: TCPA awareness, creative approval discipline, and the spine to pause a producing partner who breaks the rules.
• A relationship-driven, transparent operator - you communicate honestly about what’s working and what isn’t, and partners trust you because of it.
• Relentless about follow-up on contracts and onboarding - you chase the paperwork so revenue is never stuck waiting on a signature.

How you’ll be measured

Pay-per-call revenue and margin, speed from signed contract to first revenue, publishers and buyers onboarded and producing, call quality and compliance record, and how predictably the program scales month over month.

This is a ground-floor build with the hard parts already solved: we generate the traffic, we own the funnels, and our engineering team ships tracking and integrations in days, not months. You bring the pay-per-call playbook and the relationships; we bring the volume and the tech. If you’ve built this business before and want to build it again with real infrastructure behind you - this is the seat.