Coordinator III, Digital Marketing and Social Media

Job Title

Coordinator III, Digital Marketing and Social Media

Location

LSC-Cy Fair

Contract

Regular

Full-Time

Job

45468

Commitment to Mission

At Lone Star College System, every employee contributes to our mission of providing transformational educational opportunities that help individuals get from where they are to where they want to be. Guided by our vision to lead higher education through high-quality, affordable, and innovative learning opportunities, employees are expected to exemplify professionalism, integrity, accountability, and collaboration.

Through our One LSC Philosophy, we deliver excellent and uniform customer service, providing consistent information, and uniformly helping every student regardless of physical location, modality, college, campus, center, or medium.

This commitment supports Lone Star College System's strategic goals:

Opportunity through financial resilience

Leading in academic excellence

Strength in culture and talent development

Connections through bridges of prosperity

Great Colleges to Work For

Lone Star College System is proud to be recognized as a Great Colleges to Work For institution by The Chronicle of Higher Education. This recognition reflects our commitment to creating an organizational culture where employees are valued, supported, and empowered.

Campus Marketing Statement

Lone Star College-Cy Fair

With 100,000 students and counting, Lone Star College System provides transformational educational opportunities that help individuals get from where they are to where they want to be. The two-year institution is training tomorrow's workforce today, offering more than 200 degrees and certification programs that empower students to take the next step.

Lone Star College System has eight main campuses and more than 20 locations in the Houston area. Learn more .

Located in suburban northwest Houston, in the heart of the Cy-Fair Community, Lone Star College-CyFair offers a full range of programs, including unique offerings in fire science technology, logistics management, and sonography. Since opening its award-winning campus in 2003, the college has experienced record growth, supporting an exciting learning environment that combines state-of-the-art technology with active, collaborative learning.

The address is 9191 Barker Cypress Road, Cypress, TX 77433. All applicants must reside in Texas.

Job Description PURPOSE AND SCOPE

The Coordinator III, Digital Marketing and Social Media supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers, and developers. Defines approaches and models to collect and document customer requirements. Provide training and support to end-users. Advises and leads customer to solutions while meeting system and process requirements.

Works with project teams to facilitate design of components of Content Management System.

ESSENTIAL JOB FUNCTIONS

Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center

Develops and implements integrated marketing strategy including all video and photography productions that support the integrated marketing strategy while working closely with the Executive Director

Serve as project coordinator for major marketing events and initiatives

Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms

Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities

Acts as liaison between content owners, customers, end users, designers, and developers to ensure all protocols followed and customer's needs are met

Consult with customers to identify digital needs and advises on acceptable solutions

Conducts interviews for marketing and communications in unique formats such as video interviews, virtual interviews, phone interviews and more

Assists Executive Director with reviewing marketing content to create new strategies based on changing data and goals

Creates digital advertisements and motion graphics such as banners, custom images, icons, ads and photos for daily social media content, the college website, and marketing campaigns

Researches and applies new trends in photography, motion graphics and video content to increase engagement on marketing and communications campaigns

Trains, manages, and hires Falcon Force student content…