Data Activation Consultant

At Hexaware Technologies, we are a leading global IT Services company, dedicated to driving digital transformation and innovation for businesses around the world. Founded in 1990, Hexaware has grown into a globally trusted partner for enterprises, offering comprehensive AI empowered services including IT Consulting, Application Development, Infrastructure and Cloud Management and Business Process services.

At Hexaware we are a community of creative, diverse, and open-minded Hexawarein creating smiles through the power of great people and technology. We pride ourselves on our people-centric culture and commitment to sustainability. Our diverse team of over 30,000 professionals across 30 countries is driven by a shared passion for innovation and excellence. We foster a collaborative environment where creativity and continuous learning are encouraged, enabling our employees to thrive and grow.

• 5+ years of experience in marketing technology, customer data, campaign management, personalization, digital activation, or related consulting delivery.
• Strong hands-on experience with at least one enterprise journey orchestration, customer engagement, or marketing automation platform.
• Hands-on Adobe Journey Optimizer experience, including journey configuration, audiences, events, personalization, testing, and deployment.
• Working knowledge of Adobe Experience Platform, including profiles, audiences, schemas, datasets, identity, events, or related activation capabilities.
• Experience designing multi-step customer journeys and translating business requirements into functional and technical implementation requirements.
• Experience with customer data platforms, audience segmentation, consent, event-driven activation, personalization, and identity concepts.
• Familiarity with REST APIs, webhooks, JSON, authentication concepts, and common marketing technology integration patterns.
• Experience supporting solution design, testing, deployment, cutover, and production stabilization.
• Demonstrated ability to lead client-facing workshops and communicate clearly with business, marketing, data, engineering, and executive stakeholders.
• Bachelor’s degree in a relevant discipline or equivalent professional experience.

• Experience with additional platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Marketo Engage, or comparable technologies.
• Experience with Adobe Real-Time CDP, Customer Journey Analytics, Adobe Target, Adobe Analytics, or other Adobe Experience Cloud products.
• Experience activating email, push, SMS, in-app, web, paid media, or other addressable channels.
• Knowledge of SQL, cloud data platforms, composable marketing technology architectures, or data validation methods.
• Experience with platform migrations, consent and preference management, deliverability, or privacy-sensitive activation.
• Relevant Adobe or other marketing technology certification.