Paid Search Marketing Consultant; Fintech

Position: Paid Search Marketing Consultant (Fintech)
Description:

• Own daily strategy and execution for non-branded paid search campaigns across Google Ads and Bing.
• Drive efficient growth against cost-per-acquisition or cost-per-funded-account targets.
• Optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
• Design and run incrementality tests using geo-based experiments and holdout methodologies.
• Partner with data science and analytics teams on advanced measurement and attribution.
• Build, test, validate, and scale new channels or campaign types over 6- to 12-week horizons.
• Set success criteria for new initiatives and manage them end to end.
• Manage six-figure monthly budgets with disciplined pacing and forecasting.
• Translate performance data into actionable recommendations for senior stakeholders.
• Coordinate strategy and pacing with paid social, programmatic, lifecycle, compliance, and legal partners.

Requirements:

• Senior manager-level or higher hands-on paid search experience.
• Fintech experience required; exceptional candidates may have equivalent experience in regulated financial services such as lending, banking, credit, or insurance.
• Experience managing mid-six-figure monthly paid search budgets in mid-market or enterprise environments.
• Proven ability to launch channels from zero to one with rigorous testing and validation frameworks.
• Experience partnering with data science on incrementality studies, including geo-experiments.
• Ability to independently own a channel in a fast-moving organization.
• Strong analytical skills and ability to turn performance data into recommendations for senior stakeholders.
• Experience in considered-purchase, high-value consumer categories with conversion events occurring well after the click.
• Proficiency with Google Ads, Microsoft Advertising (Bing), Performance Max, and Shopping where relevant.
• Experience with tools such as Skai, Marin, Haus, Measured, GA4, Looker, Tableau, Mode, SQL, Google Tag Manager, and conversion tracking.

Benefits:

• Freelance contract projects typically ranging from 10 to 40 hours per week, based on client needs and scope.
• Flexible work through Right Side Up's talent collective.
• Opportunities to work with innovative early-stage, high-growth, and enterprise brands.