Sr. Manager, Integrated Marketing

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag.

We're looking for a Senior Integrated Marketing Manager. You'll own the roadmap that guides every interaction where Smalls shows up. You'll also manage the content calendar, set the standard for creative briefs, and build the system that turns performance into learning. Across paid and organic channels, you'll decide what Smalls should say and why. When a message breaks through, you'll help the company understand what it tells us about our customer and put that insight to work.

This role calls for judgment built through experience. You can move between fast-moving channel work and larger brand moments without losing the thread. Channel leaders see you as a peer, and creative teams trust your direction. As a hands‑on senior individual contributor and player‑coach, you raise the quality of the work without needing to make or manage every piece yourself.

Own the integrated creative roadmap and content calendar. Give Smalls one clear view of what we are saying across the brand. For each important moment, you'll set the high‑level creative goal and choose the audience and angle. You'll then partner with the creative team to shape how that idea comes to life across paid and organic channels. You'll keep timing and status current, surface dependencies, and help teams adjust as priorities change.

Set the creative learning agenda. Turn the most important customer and business questions into clear learning objectives. Should we lead with longevity or nutritional value? Would another creative format work better in a particular channel? You'll decide what we need to learn next and ensure that question shapes the roadmap and briefs. Channel and analytics specialists can guide the methodology. You own what it means for the creative.

Build the creative learning and feedback system. Connect the work we plan to the results we see. Channel owners remain accountable for performance. You'll work with them to understand what the creative contributed and translate that into useful feedback. Then you'll share the learning across channels and feed it into the next roadmap. Over time, this system will give Smalls a clearer view of the customer and improve every creative decision.

Lead ideation and briefing as a player‑coach. Develop the core idea, message, and hook for major initiatives. Set a clear standard for briefs, then help channel owners apply it to their work. They will draft most channel‑specific briefs. You will QA and approve every brief before production begins. If an idea is unclear, too familiar, or wrong for the channel, you'll send it back and help make it stronger.

Drive creative within our brand‑led messaging architecture. Ground every idea in customer truth and a clear business goal. Know who our most valuable customers are, understand the competitive context, and make sure our claims have proof behind them. Help each team adapt an idea for its channel instead of using one creative playbook everywhere.

Carry learning across the customer experience. What works in one place should improve the rest of the journey. Turn creative insights into recommendations across the customer experience, from landing pages and lifecycle to retail and packaging. Partner with the owners of those areas to make the work stronger and more consistent.

Bring the Marketing, Product & Creative departments together around the customer. Build trust across functions and create alignment without…