Sales Manager, OEM & Retrofit, Finland & Baltics

Описание:
Work Model:
This role can be performed remotely from an approved location, with flexibility based on business needs and applicable requirements.

The Sales Manager, OEM & Retrofit, Finland & Baltics supports NICOTRA GEHARDT (a Regal Rexnord company) and is responsible for driving profitable growth with original equipment manufacturer (OEM) customers and in the retrofit and replacement market, expanding market presence and developing strong customer relationships across Finland, Estonia, Latvia and Lithuania. The role includes direct responsibility for developing and managing OEM customers across the region, identifying new business opportunities and growing existing accounts.

It also focuses on identifying opportunities to upgrade, replace and improve customers existing installed equipment and systems. It combines strategic market development with hands-on sales execution and requires close collaboration with OEM customers, end users, service partners, distributors and internal commercial, technical and operational teams.

Develop and execute the regional sales strategy for OEM customers and the retrofit and replacement market in line with company objectives. Achieve agreed revenue, margin, order intake and market-share targets. Develop and manage OEM customer relationships, identify, qualify and win new OEM business, and secure retrofit and replacement business with end users, facility owners, service companies, contractors, consultants, distributors and other channel partners.

Develop existing OEM and retrofit key accounts through structured account plans, site engagement, regular business reviews and value-based selling focused on customer requirements, lifecycle cost, reliability and energy efficiency, and map the installed base to identify retrofit opportunities. Build a strong pipeline, maintain accurate forecasts and keep customer and opportunity data current. Monitor OEM customer requirements and market opportunities alongside the ageing installed base, customer maintenance needs, energy-efficiency requirements, regulatory developments and competitor activity, translating these OEM and retrofit market drivers into commercial actions.

Prepare proposals, quotations and commercial agreements, and lead negotiations within approved pricing and contractual guidelines. Coordinate technical and commercial support to ensure the right solution, service level and customer experience. Support product launches, campaigns, exhibitions, customer events and other regional marketing activities. Provide regular performance updates, market intelligence and recommendations to the Sales Director. Ensure all activities comply with company policies, ethical standards and applicable laws.

Proven B2B sales experience with OEM customers and in the retrofit, replacement or aftermarket business, preferably within the fan industry, HVAC, energy efficiency or a related sector. Demonstrated success in business development, key-account management and solution sales. Strong commercial judgement, including experience with pricing, margins, contracts and negotiations. Ability to work independently across several countries while collaborating effectively in an international matrix organisation.

Fluent written and spoken English and Finnish. Valid driving licence and willingness to travel regularly. Personal Profile Results-oriented, proactive and accountable. Skilled at building trust and long-term business relationships across cultures. Structured and analytical, with strong planning and prioritisation skills. Clear and persuasive communicator with a consultative sales approach. Comfortable balancing strategic development with day-to-day sales activity. Curious, adaptable…