Digital Experience Manager

The Digital Experience Manager is responsible for leading Standlee-Anderson's digital customer experience across owned websites,

digital platforms and online retail environments. This role owns the strategy, optimization and performance of digital experiences

that increase brand awareness, strengthen customer education, improve organic search visibility and make it easier for customers

to discover, understand and purchase our products.

Serving as the organization's digital subject-matter expert, this position translates business and brand priorities into an integrated

digital roadmap and partners across Marketing, Sales, agencies and retail partners to deliver a seamless customer journey from

discovery through purchase.

Key Responsibilities:

• Own the website strategy, roadmap and continuous optimization across Standlee-Anderson and its portfolio of brands and
• Lead website enhancements that improve customer experience, education, engagement, and conversion.
• Partner with website agency on development priorities, timelines, execution, and budget.
• Manage website content accuracy, product information, and user experience.
• Develop digital experiences supporting education, new product launches, nutrition resources, category growth, and other business priorities.
• Identify opportunities for digital tools and resources that improve customer engagement and make it easier for customers to find the right products and information

SEO & Content Optimization

• Own SEO strategy and the organic growth roadmap across priority brands and digital properties.
• Lead keyword strategy, content optimization, technical SEO improvements, and organic search performance.
• Partner with content and brand teams to identify customer search trends, content gaps, and educational opportunities.
• Strengthen the digital authority and organic visibility of Standlee-Anderson's brands across priority categories and
• Monitor competitor digital presence, search behavior, and emerging digital opportunities.

Digital Shelf & Online Customer Experience

• Own digital shelf excellence across key online retail environments, including Amazon, retail partner websites, and direct to-consumer experiences as applicable.
• Ensure consistent, accurate, and optimized product content, imagery, enhanced content, and brand presentation across
• Optimize product discoverability through SEO, taxonomy, keywords, content, and merchandising best practices.
• Lead ratings and reviews strategy in partnership with Brand and Customer Experience teams.
• Support digital execution of product launches, promotions, and key brand initiatives across online channels.
• Analyze online customer behavior and identify opportunities to improve product discovery, engagement, and conversion.
• Partner with the Marketing Director on digital opportunities that support online revenue growth.

Digital Advertising & Agency Partnership

• Manage digital marketing agency relationships and associated budgets.
• Translate integrated marketing strategies into effective digital channel strategies and activation plans.
• Partner on paid search, paid social, retargeting, SEO initiatives, and campaign measurement.
• Ensure agency strategies and digital investments align with brand and business priorities.
• Hold partners accountable to budget, timelines, reporting, and performance.
• Continuously evaluate channel performance and recommend optimization and investment opportunities.

Analytics, Insights & Optimization

• Own digital performance reporting and establish KPIs for digital customer experience and channel performance.
• Manage and evolve GA4 reporting, website dashboards, SEO reporting, campaign tracking, and online retail performance insights.
• Translate analytics and customer behavior into clear business recommendations.
• Use performance data to…