Business Development Representative - Signs & Graphics

Location: Indianapolis

Benefits:

• Paid time off
• Training & development
• 401(k)
• 401(k) matching
• Bonus based on performance

FASTSIGNS is looking for a proactive, relationship-focused sales professional to grow our business through targeted outreach, new customer acquisition, and reactivation of past customers.

In this role, you’ll identify opportunities, connect with decision-makers, recommend signs and graphics solutions, and manage the resulting orders through completion. Success requires consistent prospecting, strong follow-through, and the ability to turn an initial conversation into a long-term customer relationship.

Primary Responsibilities Develop New Business

• Research and target businesses with ongoing signage, branding, and visual communication needs.
• Make consistent outbound cold calls, send personalized outreach, and conduct business visits to generate opportunities.
• Identify decision-makers, learn about their business needs, and schedule sales consultations.
• Prepare proposals, follow up on quotes, and close sales.
• Build referral relationships that generate repeat opportunities.

Reactivate Dormant Accounts

• Reconnect with customers who have not ordered recently.
• Review previous projects, identify current needs, and uncover opportunities to earn their business again.
• Maintain a structured follow-up plan to turn reactivated accounts into repeat customers.

Manage Customer Projects

• Serve as the customer’s primary contact from initial consultation through project completion.
• Gather accurate project specifications, budgets, and deadlines.
• Coordinate estimates, artwork approvals, production, and installation with the internal team.
• Keep customers informed, resolve questions, and follow up after completion to identify future needs.

Maintain an Active Sales Pipeline

• Record customer interactions, opportunities, and next steps in our CRM.
• Organize daily prospecting and follow-up activities.
• Work toward agreed-upon goals for outreach, new accounts, reactivated accounts, and sales revenue.

What We’re Looking For

• Comfortable initiating conversations and making cold calls.
• Self-motivated, organized, and accountable for sales results.
• Strong communication, relationship-building, and follow-up skills.
• Able to manage multiple customer projects while maintaining consistent prospecting activity.
• Previous business-to-business sales or business development experience preferred.
• Signs, graphics, printing, or related industry experience is a plus.

Grow and Strengthen Existing Accounts

• Build deeper relationships with existing customers by understanding their business, goals, and ongoing signage needs.
• Schedule regular check-ins to discuss upcoming projects, evaluate previous work, and identify additional ways FASTSIGNS can support their business.
• Develop relationships with additional decision-makers, departments, and locations within each account.
• Proactively recommend relevant signs and graphics solutions.
• Create account growth plans that encourage repeat business and position FASTSIGNS as a trusted, long-term partner.

What Success Looks Like

A steady pipeline of qualified opportunities, new customers placing orders, dormant accounts returning, and well-managed projects that lead to repeat business.

Benefits/Perks

• Competitive Salary
• Paid Vacation and Holiday
• Performance Bonus
• Ongoing Training Opportunities
• Career Pathing
• Build your skillset and grow your career

Ideal Qualifications for FASTSIGNS Outside Sales Team member:

• High School Diploma or equivalent
• Prior B2B consultative sales experience preferred

Do you enjoy working with people? Do you enjoy helping people solve problems by offering advice and consultation? Are you looking for a job that offers constant learning, skills growth and a career path? If so, we are looking for employees just like you in the ever-changing Sign Industry.