Marketing Systems and Data Specialist

Role

Purpose:

Fourdot Group is looking for a Marketing Systems & Data Specialist to support the Marketing team and wider business through effective data analysis, reporting, systems integration and technology. The role combines marketing analytics, business intelligence, SQL reporting and systems knowledge to improve commercial decision-making, data accuracy and operational efficiency across the Group. Working across Fourdot Group's brands, the successful candidate will help connect information from ERP, ecommerce, marketing and other business systems, while identifying opportunities to introduce AI, automation and improved reporting processes.

This is a technical and analytical role within Marketing rather than a creative marketing position.

Key Responsibilities:

Business Data & Reporting:

• Develop and maintain SQL reports using EFACS and other business systems.
• Produce and analyse sales, customer, product, stock and commercial performance reports.
• Build dashboards and automated reporting using Looker Studio or similar tools.
• Identify commercial trends, opportunities and areas for improvement.
• Provide accurate, actionable insights to Marketing and other departments.

Marketing & Ecommerce Analytics:

• Analyse website, ecommerce and marketing campaign performance.
• Support the measurement of marketing KPIs, customer behaviour and sales conversions.
• Provide data to improve campaign planning, targeting and commercial decisions.
• Develop reporting across Fourdot Group's brands and sales channels.

Business Systems & Data Integration:

• Support and improve the use of EFACS and other relevant business systems.
• Monitor data accuracy and integration between ERP, websites, ecommerce and marketing platforms.
• Investigate reporting issues and data inconsistencies.
• Liaise with external IT and software providers when required.
• Improve product, SKU and customer data management.

AI, Automation & Technology:

• Identify opportunities to introduce AI tools into reporting, analysis and business processes.
• Explore and develop integrations between business systems and data sources.
• Automate repetitive reporting and administrative tasks.
• Research emerging AI and business intelligence technologies.
• Implement practical solutions that improve efficiency, reporting and commercial insight.
• Ensure AI-generated outputs and automated processes are accurate, secure and reliable.

Process Improvement:

• Identify opportunities to streamline processes across Marketing and the wider business.
• Reduce manual data handling and duplicated work.
• Improve reporting accessibility, consistency and reliability.
• Support the implementation of new systems and technology.

Skills & Experience:

Essential:

• Experience working with SQL, databases and business reporting.
• Strong analytical and problem-solving skills.
• Good understanding of business systems and data management.
• Advanced Excel and reporting skills.
• Ability to interpret data and communicate findings clearly.
• Strong attention to detail and commercial awareness.
• Interest in AI, automation and emerging technologies.

Desirable:

• Experience with EFACS or similar ERP systems.
• Looker studio or other dashboard/reporting tools.
• Experience with data integrations, APIs or automation platforms.
• Knowledge of AI tools and their practical business applications.
• Ecommerce, CRM or digital marketing analytics experience.
• Experience with in manufacturing or a multi-brand business.
• HTML and Java Script Knowledge

Working Relationships:

The role will work closely with the Marketing Manager to ensure that systems, reporting and data support marketing strategy and business objectives.

It will also involve regular collaboration with Sales, Operations, Production, Finance and external technology providers.

Performance & Development:

The role will include a performance-related bonus linked to agreed individual objectives and measurable improvements in:

• Business reporting and data accuracy.
• Systems knowledge, management and integration.
• AI capability, implementation and automation.
• Marketing and commercial insight.
• Operational efficiency and process improvement.

Objectives will be agreed with the Marketing Manager and reviewed periodically, with opportunities to develop greater technical and analytical responsibility as the business evolves.

What Success Looks Like

• Faster access to accurate business and marketing information.
• Clearer understanding of sales, products, customers and marketing performance.
• Improved connections between business systems.
• Reduced manual reporting and administration.
• Practical…