Digital Marketing Assistant

QUALIFICATIONS AND EXPERIENCE

• Matric / Grade 12
• 13 years expected
• Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Experience with e Commerce platforms (e.g., Adobe Magento, Word Press).
• Good understanding of SEO, email marketing, and content creation.
• Familiarity with social media platforms and digital marketing tools.
• Knowledge of email marketing tools (Mailchimp, or Campaign Monitor)
• Experience with digital analytics tools like (Adobe Analytics, Google Analytics)
• Strong graphic design skills (e.g., Canva, Adobe Creative Suite).
• Video editing skills would be a bonus.
• Previous work experience in a digital marketing role.
• Strong written and verbal communication skills.
• Excellent organization and time management skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Team player with a proactive and solution-oriented mindset.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Provides support in the planning and execution of digital marketing initiatives, ensuring consistent website, email, and social media presence.

Main Responsibilities :

• Support the Marketing Manager with the marketing plan.
• Assist in planning and executing digital marketing campaigns across website, email, social media.
• Maintain and update the company corporate and e-comm websites using CMS tools.
• Conduct keyword research and assist with SEO optimization efforts.
• Assist in the creation, scheduling, and publishing of content across social media platforms.
• Support email marketing campaigns, including list management, content creation, and performance tracking.
• Monitor and report on digital campaign performance using tools like Adobe Analytics, Google Analytics, Linked In Analytics and others.
• Collaborate with suppliers, and internal stakeholders, to develop engaging marketing materials for various marketing channels.
• Stay up to date with digital marketing trends and suggest new strategies to improve performance.