Area Sales Manager

Area Sales Manager – Powered Access Machinery

Territory: England & Wales

Company: Mawsley Machinery (Part of the Manitou Group)

Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the southern half of England and all of Wales. In this field‑based role, you will be responsible for selling our full range of Manitou powered access equipment. You will focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

• Plan and deliver a structured sales strategy for your area.
• Identify and engage with new prospects across access hire, plant hire, construction and industrial markets.
• Meet with key decision‑makers to understand their requirements and offer tailored solutions.
• Secure orders in line with targets and maintain healthy profit margins.
• Keep up to date with market trends, competitor activity, and pricing shifts.

• Build and maintain strong, long‑term customer relationships.
• Conduct regular follow‑ups and site visits to ensure satisfaction and identify further needs.
• Be the key point of contact for enquiries, pricing, and after‑sales support.
• Provide detailed product knowledge and technical advice to customers.
• Manage your sales pipeline and update activity through our CRM.
• Provide regular updates, territory performance reports, and forecasts.
• Assist with credit control and help ensure timely payments from customers.
• Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
• Coordinate with marketing on events, promotions, and lead‑generation campaigns.

• Proven track record in sales of powered access machinery.
• Strong commercial awareness and the ability to work independently in the field.
• Confident communicator with strong negotiation and relationship‑building skills.
• Well organised, proactive, and results driven.
• Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
• Full UK driving licence.

• Competitive salary with uncapped commission structure.
• Company vehicle and credit card for business expenses.
• Company life insurance scheme.
• Training, product support and long‑term career growth.

Send your CV and a brief cover letter to .

Mid‑Senior level

Full‑time

Machinery Manufacturing