Senior Data Analyst Job Kitchener area,Waterloo Ontario Canada,IT/Tech

Location: Waterloo

This is a high visibility role with opportunities to work with Marketing Managers. The Senior Data Analyst will work as part of a larger team to improve the effectiveness and efficiency of Marketing Campaigns! The data analyst will understand marketing and customer data and define ways to incorporate the data for descriptive analytics.

Position Responsibilities:

Generate relevant, practical insights through sophisticated data analysis and visualization, translate data-driven output into business language, and make appropriate recommendations to marketing partners

Design and drive sophisticated analysis that solves marketing business challenges

Become a data SME for Campaign Management

Drive automation by building data models, semantic layers, with a focus on automating insights

Provide, understand, and detail various data sources and how they can be aggregated to the larger dataset

Collaborate with multiple marketing partners to define campaign scope through data analysis – including opportunity sizing, mailing lists, segmentations, and projection

Detail oriented – validate the integrity, quality, and accuracy of data by testing work done by data engineers

Perform data analysis to suggest improvements to increase campaign conversion and channel penetration

Learn and understand how work you're doing fits into the broader initiative

Ensure all work is held to the highest ethical standards

Required Qualifications:

Minimum Bachelor’s degree in Statistics, Applied Mathematics, Data Science, Engineering, Computer Science, or a closely related field or equivalent experience is encouraged

Proficient in crafting business intelligence systems, dashboard reporting, and analytical reporting (Power BI, Advanced MS Excel)

Proficient in data analysis process - data wrangling, data cleansing, exploratory data analysis

Experienced in logical data modeling – building denormalized models

Proven foundation in statistics and related technical subject areas

Ability to work with complex datasets

Demonstrable proficiency in programming with Python and SQL, exposure to other programming languages and analysis tools (e.g. R, PySpark)

Knowledge of software development standard methodologies (e.g. Git, Dev Ops, Agile)

Excellent knowledge of relational database models

Preferred Qualifications:

An advanced degree or equivalent experience in a quantitative field

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our distributed team, we’ll support you in crafting the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Referenced Salary Location

Waterloo…


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