Associate Director, Digital Marketing; Hybrid

Position: Associate Director, Digital Marketing (Hybrid) at Trustmark

Associate Director, Digital Marketing (Hybrid) – Lake Forest, CA.

About the Role

Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.

Key Responsibilities

Key responsibilities include developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings, optimizing website content to attract and engage target audiences, and implementing a comprehensive lead generation strategy.

• Lead Generation and Content Strategy:
  • Develop and execute a comprehensive content strategy to generate and convert leads.
  • Create an editorial calendar to plan and organize content creation and distribution.
  • Create and execute digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads.
  • Set email marketing and social media strategies to reach and engage target audiences.
  • Optimize web content through blogs and landing pages to drive lead generation and conversions.
  • Implement SEO best practices in content creation to improve organic search visibility.
  • Utilize analytics and reporting to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.
  • Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to assess the success of content initiatives.
  • Conduct market research and audience analysis to identify target segments and their needs.
  • Track and analyze campaign performance to optimize lead generation efforts and improve conversion rates.
• Customer Portal Maintenance and Optimization:
  • Maintain and optimize customer portals to ensure a seamless user experience.
  • Regularly update and organize portal content to provide relevant and up-to-date information.
  • Implement user-friendly features and functionalities to enhance portal usability.
  • Collaborate with cross-functional teams to address customer portal issues and improve user satisfaction.
  • Analyze user behavior and feedback to identify opportunities for portal optimization.
• Technical Glitch Resolution with UX Team:
  • Collaborate with UX designers and developers to troubleshoot and fix technical issues promptly.
  • Conduct thorough testing to ensure the integrity and functionality of the website and portals.
  • Provide feedback and recommendations for improving the user experience and resolving technical challenges.

Minimum Requirements

• Bachelor's degree in (digital) marketing, communications, or related field.
• 5-8 years in digital marketing.
• Highly skilled in SEO. Lead generation and campaign optimization.
• Analytic and reporting skills.
• Demonstrated proficiency with social media platform, campaign strategy and blogging.
• Health Insurance marketing experience.
• Strong business acumen to drive digital strategies B2B & B2C.
• Complex problem-solving, critical thinking and analytics.
• Familiarity with compliance with WCAG 2.0 AA regulations.
• Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs.
• Strong time management, attention to detail and organization skills.
• Collaboration skills with interdepartmental stakeholders and problem solving.
• Excellent written and oral communication skills.
• Team player.
• Self-directed / fast pace.
• Microsoft Office/Teams.

Preferred Qualifications

• Website administration proficiency in Kentico CMS (or like platform).
• Skilled with digital marketing and…