Trade Strategy and Promotion Manager

Trade Strategy and Promotion Manager

US (Hybrid or Remote)

Overview

TalentoHC is partnering with a category-leading Consumer Products company to find a Trade Strategy and Promotion Manager to lead the development and execution of trade strategy, pricing, promotion and trade-spend optimization for their consumer products business. The manager will use analytics, financial insights and customer-level performance data to maximize sales, profitability and ROI. Will also partner cross-functionally with Sales, Marketing, Category Management, Product Management and Pricing teams to improve commercial performance and transform trade promotion capabilities.

Key Responsibilities

• Develop national pricing and promotional strategies aligned with brand, channel, customer and regional objectives.
• Lead the annual trade planning process, including budgets, guardrails, trade rates, allocations and planning meetings.
• Manage the U.S. trade spend budget, monitoring shipments, consumption, financial performance and resource allocation.
• Develop customer-level trade strategies and plans that support business-unit growth and profitability objectives.
• Establish KPIs and analyze customer promotional behavior, execution and financial impact.
• Lead pre- and post-event promotion evaluations, measuring ROI, incremental volume and cost per incremental case.
• Evaluate and approve incremental trade-funding requests outside the annual planning process.
• Develop category, competitive, consumer, channel and shopper insights to identify growth opportunities and best practices.
• Partner with Sales and broker teams to ensure effective and efficient use of trade funds.
• Collaborate with Category Management, Marketing, Product Line Management and Pricing to optimize assortment, pricing, promotion and marketing strategies.
• Lead trade management systems, processes, governance, tools and vendor initiatives to improve capabilities and effectiveness.
• Communicate financial and commercial insights to influence decision-making across the organization.

Qualifications

• Bachelor’s degree in business administration, statistics, accounting or related field; MBA a plus.
• 8+ years of experience in the CPG industry; minimum 4 years in Trade Marketing.
• Strong experience in trade spend management, revenue growth management, pricing, promotions and commercial strategy.
• Experience supporting grocery, mass, club; e-commerce channels a plus.
• Strong analytical and financial skills, including promotional ROI, trade-rate analysis, cost-benefit analysis and business modeling.
• Experience working with Nielsen and IRI/Circana data and other consumer/shopper insights.
• Understanding of descriptive and inferential statistics and basic micro/macro economics.
• Strong project management skills with the ability to manage multiple priorities and complex initiatives under tight deadlines.
• Excellent communication, presentation, negotiation and influencing skills with the ability to translate complex financial and analytical findings into actionable recommendations.
• Demonstrated leadership skills and ability to influence cross-functional teams.
• SAP experience preferred.
• Open to up to 20%-30%% domestic travel.

About TalentoHC

TalentoHC is a global executive search and human capital consulting firm helping organizations build high-performing leadership teams that drive growth and transformation. The firm partners with companies across industries including technology, aviation, hospitality, media, and professional services to identify and place senior leaders who shape organizational strategy. Through a human capital-centric approach, TalentoHC supports organizations navigating leadership change, strengthening talent strategy, and building teams capable of delivering long-term enterprise value.

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TalentoHC is a global executive search and human capital consulting firm helping organizations build high-performing leadership teams that drive growth and transformation.

Equal Opportunity Employer

TalentoHC is an equal opportunity employer committed to fostering an inclusive workplace that values diverse backgrounds, perspectives, and experiences. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.