Director, Promotions and Loyalty Strategy

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* Job Description:

***** We welcome remote candidates based in the continental United States
*** Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.  We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive.

We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.  
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* Job Description:

** The Director, Loyalty and Promotions Strategy will lead in designing next generation, interactive loyalty that enable our clients to build strong, enduring relationships with their most valued consumers. By combining marketing expertise, business analysis, and problem solving you will set the strategic direction and program definition for clients that include leading global brands across a variety of verticals, including retail, CPG, restaurant, finance, regulated industries, and travel.

You will work collaboratively across a team of strategy colleagues and cross-functional team members in delivering comprehensive consulting engagements across dynamic portfolio of clients.  You will be joining an innovative and growing team that uniquely combines the strategic acumen of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is actionable and valuable to clients and this role will play significant role in driving our continued growth and leadership in the market.

** Responsibilities:
*** Lead consulting engagement delivery in partnership with a cross-functional team across phases that include discovery, strategy, program design, user experience, business case, and road-mapping
* Utilize your expertise and experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value
* Focus on defining strategies that create moments of engagement across the customer lifecycle that drive sustainable, emotional connections between the consumer and brand
* Utilize data and analytics to inform program opportunity, define the business case, and outline success measures
* Create strong internal partnership with cross-functional team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management
* Develop strong client relationships and establish influence with key client decisions makers
* Build and maintain subject expertise across the loyalty domain - including trends, best practices, and thought leadership  
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* Qualifications:

*** 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer…