Director, Sales & Marketing - Industrial Safety

• Business Unit:
  Draeger, Inc., Job-
• Location:
  
  Houston
• Work Location:
  
  Remote
• Employment Type:
  
  Permanent
• Function:
  Sales

The

Job Responsibilities

We are seeking a Director, Sales and Marketing based in the United States for our Industrial Safety product lines.

The Director, Sales & Marketing is responsible for building the relevant business in the assigned segment, product area and/or geographic territory through the leadership of a team or teams of business development managers and product / marketing managers. Leads the development and implementation of the business field or portfolio Go to Market Plan to achieve annual sales and profitability objectives with a focus on developing new markets and driving organic growth initiatives.

Also responsible for developing senior level relationships with identified key end users and target channel partners.

Key Responsibilities Leadership & Business Strategy

• Lead, develop, and coach sales and marketing teams to achieve revenue, profitability, and growth objectives.
• Implement corporate and divisional strategies, establish clear performance expectations, and monitor results.
• Participate in strategic planning and develop annual sales and business plans.
• Optimize sales resource allocation based on market potential and business priorities.
• Manage sales pipeline activities and coach team members on effective funnel management.
• Conduct regular field visits, provide performance feedback, and support employee development plans.
• Identify business improvement opportunities and recommend solutions.
• Foster a culture aligned with Draeger’s Guiding Principles and compliance requirements.

Sales & Market Development

• Drive market expansion and new business development initiatives.
• Promote value-selling principles and ensure consistent application across the team.
• Position Draeger solutions effectively to address customer challenges and business needs.
• Develop and maintain relationships with key customers, end users, and channel partners.
• Manage customer expectations and ensure a high level of satisfaction.

Distributor & Channel Management

• Strengthen distributor partnerships and develop high-performing channel networks.
• Evaluate distributor performance and implement improvement plans where needed.
• Participate in annual business planning and quarterly reviews with key distributors.
• Approve recommended changes to distributor networks.

Marketing Leadership

• Develop and execute regional marketing plans aligned with business objectives and global strategies.
• Collaborate with product management teams to incorporate customer feedback and market insights.
• Partner with Sales and Service leadership to execute growth initiatives.
• Lead and develop the Product and Marketing team.

Operational Excellence

• Utilize CRM and other business tools for forecasting, reporting, and customer management.
• Manage budgets and control expenses within approved guidelines.
• Ensure accurate oversight of demo and consignment equipment.
• Maintain compliance with company policies, regulatory requirements, and trade compliance standards.
• Perform other duties as assigned.

Your Qualifications

• Bachelor’s degree preferred or the equivalent in education, training and experience.
• Minimum 5+ years sales / business development leadership experience for personal protective products to industry.
• Experience leading field sales teams/BDM or other team preferred.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Preferred previous training in selling skills (e.g. Miller Heiman, etc.)
• Travel up to 75%

While Draeger values diverse global talent, this role requires current and ongoing work authorization in the United States. Unfortunately, Draeger is unable to provide visa sponsorship now or in the future.

Draeger is a…