Customer Experience and Performance Specialist _ Digital Marketing

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The Experience & Conversion Specialist improves product discoverability, PDP performance, and overall customer experience through optimized content, strong search foundations, and data‑driven enhancements. This role bridges AI tools, UX, SEO/search, content, and merchandising to ensure product pages are accurate, compelling, and conversion ready.

• SKU‑Level Performance & Conversion Optimization
• Analyze SKU‑level metrics to identify underperforming products and key friction points.
• Diagnose issues such as weak value props, low‑quality media, missing attributes, or poor search visibility.
• Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts, modules, and clearer product information.
• Recommend and help implement updates that improve PDP clarity, usability, and conversion.
• Collaborate on A/B testing to validate improvements and refine Super PDP elements.
• Search Optimization & Attribute Enrichment
• Improve product discoverability through optimized attributes, metadata, categorization, and search‑friendly content.
• Support major onsite search and SEO initiatives.
• Work with SEO, merchandising, and development teams to strengthen product visibility and resolve search gaps.
• PDP‑Focused Conversion Rate Optimization (CRO)
• Support CRO tests involving CTA placement, media galleries, enhanced sections, and layout variations.
• Partner with UX/design and development teams to launch and analyze experiments that increase conversion.
• Product Data QA & Conversion Health Monitoring
• Audit PDPs for broken media, incorrect pricing, missing information, and outdated content.
• Maintain dashboards or trackers highlighting PDP health, completeness, and performance trends.
• Ensure product content remains accurate, consistent, and conversion‑focused across all touchpoints.
• Product Content Optimization
• Support the Web Content team in optimizing clear, benefit‑led product descriptions with accurate specs and enriched attributes.
• Ensure PDPs include strong images, videos, and enhanced content.
• Collaborate with content, design, and suppliers to keep product information complete and aligned.
• Use AI tools to support content creation while maintaining accuracy and brand voice.

• Act as the link between AI‑generated content and final customer‑facing pages.
• Work with suppliers to gather missing product information and validate accuracy.
• Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
• Support special projects aimed at improving overall web experience, including navigation, discoverability, and content presentation.
• Maintain high attention to detail to ensure high‑quality, conversion‑ready product content.

• 2 to 5 years of experience in digital marketing, e‑commerce, UX/UI, SEO, content management, or conversion rate optimization (CRO).
• Experience working with Product Detail Pages (PDPs), product catalogs, or e‑commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
• Strong knowledge of SEO (technical and content), including metadata, product attributes, and onsite search optimization.
• Understanding of UX principles and user journeys, especially those related to conversion.
• Experience with analytics tools such as Google Analytics, GA4, Looker Studio, Adobe Analytics, or similar.
• Familiarity with PIM systems or CMS platforms.
• Experience in CRO: A/B testing, performance analysis, and optimization recommendations.
• Knowledge or use of AI tools to support content creation and optimization.

• Strong data analysis abilities: interpreting dashboards, identifying trends, diagnosing performance issues.
• Ability to evaluate SKU‑level health, identify friction points, and propose data‑driven solutions.

• Excellent ability to write, edit, and optimize customer‑facing digital content.
• Experience enriching product content (images, videos, descriptions, specs, attributes).

• Ability to work effectively with SEO, UX, design, development,…