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Customer Experience and Performance Specialist _ Digital Marketing

Job in Laval, Province de Québec, Canada
Listing for: Linen Chest
Full Time position
Listed on 2026-01-01
Job specializations:
  • IT/Tech
    Digital Marketing, Ecommerce
Job Description & How to Apply Below

Company Description

The Experience & Conversion Specialist improves product discoverability, PDP performance, and overall customer experience through optimized content, strong search foundations, and data-driven enhancements. This role bridges AI tools, UX, SEO/search, content, and merchandising to ensure product pages are accurate, compelling, and conversion ready.

Job Description

Core Responsibilities

1. SKU-Level Performance & Conversion Optimization

  • Analyze SKU-level metrics to identify underperforming products and key friction points.
  • Diagnose issues such as weak value props, low-quality media, missing attributes, or poor search visibility.
  • Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts, modules, and clearer product information.
  • Recommend and help implement updates that improve PDP clarity, usability, and conversion.
  • Collaborate on A/B testing to validate improvements and refine Super PDP elements.
  • 2. Search Optimization & Attribute Enrichment

  • Improve product discoverability through optimized attributes, metadata, categorization, and search-friendly content.
  • Support major onsite search and SEO initiatives.
  • Work with SEO, merchandising, and development teams to strengthen product visibility and resolve search gaps.
  • 3. PDP-Focused Conversion Rate Optimization (CRO)

  • Support CRO tests involving CTA placement, media galleries, enhanced sections, and layout variations.
  • Partner with UX/design and development teams to launch and analyze experiments that increase conversion.
  • 4. Product Data QA & Conversion Health Monitoring

  • Audit PDPs for broken media, incorrect pricing, missing information, and outdated content.
  • Maintain dashboards or trackers highlighting PDP health, completeness, and performance trends.
  • Ensure product content remains accurate, consistent, and conversion-focused across all touchpoints.
  • 5. Product Content Optimization

  • Support the Web Content team in optimizing clear, benefit-led product descriptions with accurate specs and enriched attributes.
  • Ensure PDPs include strong images, videos, and enhanced content.
  • Collaborate with content, design, and suppliers to keep product information complete and aligned.
  • Use AI tools to support content creation while maintaining accuracy and brand voice.
  • Additional Responsibilities

  • Act as the link between AI-generated content and final customer-facing pages.
  • Work with suppliers to gather missing product information and validate accuracy.
  • Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
  • Support special projects aimed at improving overall web experience, including navigation, discoverability, and content presentation.
  • Maintain high attention to detail to ensure high-quality, conversion-ready product content.
  • Qualifications

    Technical & Specialized Skills

  • 2 to 5 years of experience in digital marketing, e-commerce, UX/UI, SEO, content management, or conversion rate optimization (CRO).

  • Experience working with Product Detail Pages (PDPs), product catalogs, or e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).

  • Strong knowledge of SEO (technical and content), including metadata, product attributes, and onsite search optimization.

  • Understanding of UX principles and user journeys
    , especially those related to conversion.

  • Experience with analytics tools such as Google Analytics, GA4, Looker Studio, Adobe Analytics
    , or similar.

  • Familiarity with PIM systems or CMS platforms.

  • Experience in CRO
    : A/B testing, performance analysis, and optimization recommendations.

  • Knowledge or use of AI tools to support content creation and optimization.

  • Analytical Skills

  • Strong data analysis abilities: interpreting dashboards, identifying trends, diagnosing performance issues.

  • Ability to evaluate SKU-level health, identify friction points, and propose data-driven solutions.

  • Content Skills

  • Excellent ability to write, edit, and optimize customer-facing digital content.

  • Experience enriching product content (images, videos, descriptions, specs, attributes).

  • Collaboration & Project Skills

  • Ability to work effectively with SEO, UX, design, development, merchandising, and supplier teams.

  • Experience in digital project coordination or cross-functional teamwork.

  • Exceptional attention to detail and strong commitment to content quality.

  • Nice-to-Have Assets

  • Basic knowledge of HTML or front-end fundamentals.

  • Experience with
    searchandising or onsite search tools (Algolia, Elasticsearch, etc.).

  • Experience managing product reviews (moderation, syndication).

  • Knowledge of the retail or high-SKU-volume e-commerce industry.

  • Education

  • Bachelor's degree in marketing, communications, e-commerce, UX, business analytics
    , or a related field.

  • Certifications in SEO, Google Analytics, UX, CRO
    , or similar (an asset).

  • Additional Information

    We offer

    Flexible work schedule, hybride Employee discount Free employee parking Life, medical and dental insurance ( 50% company paid)

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