Marketing Intelligence and CRM Manager

Marketing Intelligence and CRM Manager –
Hyundai Motor Company

Location:

Leatherhead, UK (please check commute before applying)

Hyundai is driving the future of mobility and leading the transition to electrification, while aiming to do so in a likable, relatable and engaging way. This newly created role is critical in advancing Hyundai’s data intelligence capabilities to enable best‑in‑class marketing performance and strategic decision‑making.

As Marketing Intelligence and CRM Manager
, you will own the measurement, reporting, and insight framework for the entire sales funnel, from paid media and online engagement to CRM and lead management, directly managing a team of three. Working cross‑functionally, you will align and connect data points across the organisation to deliver actionable insights, optimise marketing performance, and drive customer acquisition and retention.

• Implement a robust reporting and analysis framework to track the full sales journey, ensuring transparency and actionable insights.
• Own and evolve Hyundai’s CRM programme to maximise engagement, nurture leads, and improve retention.
• Collaborate across the marketing team and agencies to apply data‑driven insights for campaign optimisation and improved ROI.
• Develop measurement tools for retailer marketing activity, ensuring alignment with national campaigns and sales objectives.
• Oversee customer data acquisition, cleansing, profiling, and outreach, ensuring compliance with GDPR and data protection standards.
• Lead a data‑led approach to benchmarking, forecasting, and performance analysis to support business growth and accurately measure marketing spend performance.
• Manage and develop a high‑performing team, fostering a culture of accountability and innovation.

• Experience in marketing performance measurement and end‑to‑end reporting frameworks with a proven track record of turning data into actionable insight.
• Understanding of data insight and ability to translate complex business requirements into detailed briefs.
• Commercial experience within the automotive industry.
• Working knowledge and experience of managing a marketing database, integration with website and email marketing systems (Siebel experience desirable).
• Development and implementation of CRM strategies with proven success in customer retention.
• Knowledge and understanding of data protection regulations and implementing organisational policies.
• Familiarity with various advertising and reporting platforms.
• Agency management experience.
• Ability to influence and guide stakeholders at all levels of seniority.
• Strong organisational skills, with an ability to prioritise.
• Proven ability to problem‑solve and find innovative solutions to challenges.

• Competitive Salary & Benefits Package
• Company Car + EV Charging
• Hybrid Working
• Private Medical Insurance
• Office Lunch Allowance
• 25 Days Holidays plus Bank holidays with option to buy/sell
• Group Income Protection & Life Assurance
• Flexible Benefits & Retail Discount
• Pension 6% Matched
• Free Parking
• Access to Hyundai & Genesis Sponsored events
• Access to Employee Car Scheme

Mid‑Senior level

Full‑time

Marketing