Digital Marketing Specialist

Title: Digital Marketing Strategist

Department: Strategic Marketing and Communications

Reports to: Digital Strategy and Operations Manager

Status: Full-Time, Non-Exempt

Location: Onsite - Overland Park, KS

Elevate Your Career at Creative One!

Looking for a dynamic and rewarding career in financial services? Join us at Creative One, where we blend collaboration, innovation, and excellence to forge a path in the financial services industry. We pride ourselves on being a nationally recognized leader, devoted to empowering independent financial advisors with superior services.

Why Join Creative One?

• Energetic and fun work environment
• A culture driven by solutions and results
• Opportunities for growth and development

We’re Building a Better Financial Future, Together

We take immense pride in our work and are in search of like-minded individuals who are eager to make a significant impact. If you’re ready to be a part of a team that’s shaping the future of financial services, we’d love to hear from you.

Position Summary

The Digital Marketing Specialist sits on the Digital Strategy and Operations team and is responsible for building, scheduling, and delivering email communications and socials across advisor-facing and corporate programs: including email programs, building one-off and campaign emails, managing email and social across marketing platforms, supporting events and simple workflow builds.

The platforms are Hub Spot, Go High Level , Asana, and a suite of additional marketing tools. The work requires someone who has a strong attention to detail, enjoys using AI as a supportive tool, and can follow a documented process. There’s room to grow here. We cross-train the team across email, automation, social, and within the tech stack our team uses daily.

Duties

and Responsibilities include, but are not limited to:
Email Campaign Execution

• Build and schedule email campaigns across advisor-facing and corporate programs working from copy and creative provided by the team.
• Assist in the monthly advisor email cycle from setup through campaign delivery.
• Build advisor email sequences across various campaign types.
• Build and send corporate email communications, including program announcements and event-related sends.
• Build and edit HTML email across platforms
• Coordinate compliance review for email builds: route content through the approval workflow, track status, and apply edits when changes come back.
• Build and maintain contact lists and segments for advisor and corporate sends.

Content Support

• Manage advisor content scheduling and account maintenance across white-labeled marketing platforms.
• Build event-related email campaigns including invitations, registration confirmations, reminders, and post-event follow-ups.
• Keep event sends organized and on schedule.
• Schedule and manage social content for advisor and corporate channels using the team’s scheduling tools.

Email & Digital Request Execution

• Build and schedule email and social requests submitted by the client success team through the internal intake system.
• Confirm delivery and communicate status on open requests. Flag anything that needs escalation before it becomes a problem.

Platform & Process Management

• Work across Hub Spot, Go High Level , and advisor marketing platforms, keeping tasks and requests accurate across all systems.
• Track work in Asana and keep assigned tasks updated.
• Work with internal teams on email and social requests: confirm all details before building and deliver on the agreed timeline.

Critical Skills Sought

• Hands-on experience building and sending email campaigns in Hub Spot, Active Campaign, Go High Level , or a comparable platform. Owned from build to send, not just supporting someone else.
• HTML email editing.
• Detail orientation: wrong merge fields,…