Business Analyst FTC

Business Analyst - 9m FTC

Business Analyst Marketing Ecosystem

Location:

London Leeds Dublin

Reports to:

Senior Product Manager

You will be the analytical backbone of the Marketing Ecosystem team working across orchestration segmentation customer profile data content delivery and partner integrations. Your core responsibility is to understand business and marketing needs and translate them into precise structured requirements that enable engineering teams to deliver scalable reliable data-driven marketing capabilities. You’ll work closely with product engineering data CRM partnerships and compliance to ensure every solution is clearly defined feasible and aligned to business goals.

• Requirements & Analysis:
  • Analyse marketing data and commercial needs and translate them into functional and technical requirements.
  • Document business processes system workflows and data flows across the Marketing Ecosystem.
  • Create clear user stories acceptance criteria and supporting specifications.
  • Validate requirements with stakeholders and engineering before development begins.
• Stakeholder
  
  Collaboration:
  • Lead requirements workshops with marketing data engineering CRM compliance and partner teams.
  • Act as the day-to-day point of contact for clarifications during design and development.
  • Communicate requirement changes scope decisions and progress clearly and consistently.
• Marketing Ecosystem Focus Areas:
  • Support orchestration improvements across segmentation triggers decisioning and channel execution.
  • Map and refine data flows powering personalized content emails banners promos and partner audiences.
  • Assist in defining interoperability requirements for APIs customer profile data and content systems.
  • Work with CRM and engineering to ensure campaign tools have accurate timely data.
• Delivery Support:
  • Support backlog refinement by ensuring requirements are clear prioritised and technically feasible.
  • Participate in all relevant Agile ceremonies.
  • Support UAT planning test case definition and validation of delivered features.
  • Track post-release issues benefits and operational readiness activities.
• Governance & Quality:
  • Ensure solutions meet performance security compliance and responsiblegaming standards.
  • Identify dependencies and risks across systems and teams.
  • Support documentation across the product and data landscape.

• Proven experience as a Business Analyst ideally in Mar Tech AdTech CRM or data ecosystems.
• Strong understanding of marketing orchestration segmentation and personalization workflows.
• Ability to document complex systems clearly: process maps sequence diagrams data flows.
• Experience writing high-quality requirements user stories and acceptance criteria.
• Strong analytical and problem solving skills with excellent attention to detail.
• Ability to work across technical and nontechnical teams with clear communication.
• Familiarity with Agile practices Jira Confluence and structured documentation.
• Comfortable working with APIs data models and integration concepts (no coding required).

• Experience with CDPs identity management or campaign management tools.
• Experience in large-scale B2C environments.
• Exposure to A / B testing analytics or experimentation frameworks.

• Think in systems and understand how data tools and workflows connect.
• Can simplify complexity and bring clarity to teams.
• Communicate well under pressure and ambiguity.
• Build strong collaborative relationships across marketing data and engineering.
• Have a structured detail-driven methodical way of working.

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity respecting all our uniqueness and differences.

Employment Type:

Full-Time

Experience:

years

Vacancy: 1