Senior UX​/UI Designer

Senior UX/UI Designer – Amplifi Capital

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One-third of the UK working-age population is not able to access mainstream financial services. These people find themselves excluded from affordable credit and treated poorly by mainstream financial institutions. Too few are successfully supported on the journey to financial health. Our purpose is “To improve the nation’s financial health through accessibility, affordability and community.”

We are a fast-growing social Fin Tech company giving not-for-profit Credit Unions in the UK access to a state-of-the-art fintech. We aim to grow a select group of Community Lenders into a network of challenger banks offering a viable alternative to high-cost lenders.

With a small yet dynamic team of 180 people, we offer the opportunity to make an immediate impact and grow with us. We currently serve over 120,000 customers, and this number continues to grow rapidly. Our leadership team combines over 100 years of experience at leading financial institutions, including Credit Suisse, UBS, Nat West, Capital One, and Barclays.

Reporting to the Senior Growth Manager, you will be responsible for key customer experiences, research, design and execution, across multiple customer touchpoints from acquisition journey all the way through to servicing.

You will create, champion, and drive our UX / UI approach contributing to the long-term strategy, vision, and roadmap, while focusing on delivering market leading designs and experiences for our customers and even colleagues. Check us out on Trust Pilot, were proud of our current rating but will be looking for your help to constantly improve this.

You will work closely with Product, Engineering, Marketing, Customer Services and the Senior Management team. Being responsible for all our customer touchpoints, prioritising, defining, and building experiences that enable My Community Finance & Reevo to better serve and convert personal loan and savings applicants.

Given our size its likely you will cover a wide range of capabilities and features, displaying the flexibility required to deliver in a small organisation. Projects will likely include research, iterating and improving on existing designs and experiences using A/B testing, customer and desk research or developing new innovative experiences that further differentiate MCF/Reevo in the marketplace.

• Lead UX & UI design for both existing products and new offerings (including lending & borrowing platforms), ensuring consistency and scalability across all touchpoints.
• Develop a deep understanding of customer needs through qualitative and quantitative research, usability testing, and persona development, ensuring user-centric design decisions.
• Collaborate cross-functionally with product, engineering, and marketing teams to align design strategies with business goals and technical feasibility.
• Drive growth initiatives by designing and optimizing A/B tests, onboarding flows, and renewal journeys to improve conversion and retention.
• Translate data insights and behavioural analytics into intuitive, visually compelling experiences that enhance usability and engagement.
• Rapid prototyping to validate hypotheses, balancing speed with design quality and attention to detail.
• Champion a culture of experimentation and design thinking, fostering innovation and continuous improvement within the team.

• 4+ years of demonstrable experience in UX/UI design, ideally in B2C and regulated financial products.
• Have portfolio/examples of past work that you’re proud of.
• Track record of learning and development (particularly in a design/art/computer interaction discipline).
• Practical understanding of visual design principles including hierarchy, layout, spacing, typography and colour.
• Advance knowledge of Figma.
• Understanding of using and development of a design system.

• Have experience in data-driven environments (e.g., conversion optimisation, retention and mobile app adoption strategies)
• Be a well-planned and detail-oriented…