Executive, IT​/Tech, Digital Marketing

Paid Performance Executive page is loaded## Paid Performance Executive remote type:
Hybrid locations:
Leedstime type:
Full time posted on:
Posted Todayjob requisition :
JR0091281
** Agency :
** Havas Market
** Job Description :
** The Channel Expertise Executive is operating Media Experience (Mx) campaigns for a client portfolio on a specific channel.
** PAID PERFORMANCE EXECUTIVE
** Reporting To: PAID PERFORMANCE MANAGEROffice

Location:

Havas Market Leeds, Block Haus West Park, LS16 6QG

** ABOUT HAVAS MARKET:
** We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.

Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social).We help clients such Office Shoes, TOAST, DASH Water, Harman and JDE to:
* ** Connect with the human behind the click** – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.
* ** Capture meaningful metrics that matter** – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.
* ** Combine curious minds and powerful technology** – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.
*
* THE ROLE:

** As a Paid Performance Executive, you will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of clients’ paid search campaigns.  Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for our clients.

You will work with some of the most recognisable brands in the UK – with a portfolio of clients across sectors including retail, fashion and B2B. PPC Search, Shopping and Performance Max campaigns are critical channels for these businesses, so there are multi-million pound budgets you will be helping to manage to effectively deliver against ambitious growth targets.
** KEY RESPONSBILITIES:
*** Setting-up and managing Paid Search accounts and campaigns across various search engines (including Google & Microsoft) with a clear understanding of best practice account structure.
* Optimisation of campaigns across multiple formats, including Search, Shopping, Performance Max, Demand Gen and possibly app.
* Ad copy creation, development, testing, optimisation, automation and personalisation, including asset management.
* Improving ad strength across campaigns through keyword, copy, asset and landing page relevance optimisation.
* Managing daily spend through automated and machine learning led bid optimisation, in line with targets and monthly budgets.
* Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc.
* Developing a rich understanding of consumer search behaviour for particular clients and verticals and conducting keyword research across the consumer journey.
* Monitoring & analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions.
* Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
* If necessary, be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required.
* Supporting the execution of strategy, forecasting and testing plans for clients. Where relevant, contribute to client roadmaps and media plans.
* Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions.
* Providing diligent,…