Strategic Content and Research Specialist

Strategic Content and Research Specialist

Leeds, England, United Kingdom;
Remote

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award‑winning and used by 100,000s of students at over 800 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

As a Strategic Content and Research Specialist, your role will be to establish Genio as an authoritative, respected, and evidence‑based thought leader within the higher education space.

You will ensure all external communications about learning science, best practices, and the efficacy of Genio's products are rigorously fact‑checked and backed by scientific methods and tangible use cases.

This role provides the intellectual foundation for Genio's content and communicates this message to the market through PR and positioning our subject matter experts externally.

Welcome to Genio’s Marketing team. 2026 will make us sixteen‑strong with a mix of generalist, specialist, campaign‑focused, and service‑driven experts. We work across markets, channels, and personas as a whole, but try not to split our attention too much individually.

What unites us as a team?

Everything we do has a purpose. We think through our plans, with clear goals and metrics, so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.

Quite simply, we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isn’t just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

Genuinely, we all care and approach everything with positivity (even when it’s hard). Marketing products that have a genuine impact on users is a brilliant motivator – and we take pride in our impact as a team and on each other. Expect proactive support, positive challenge, and radical candour – always with the intention of .

As a team, we value the opportunity to learn and give each other space to experiment and try new things. We’re constantly striving to work smarter not harder, so we have more time to be curious about new, exciting ways of achieving better results.

Marketing never works in isolation, so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

• Interpreting and informing content and brand strategy to develop and leverage opportunities for research and editorial
• You’ll liaise with strategy owners to understand campaign needs
• You’ll collaborate with SMEs to understand unique points of view and capabilities
• Leveraging data and insights to create compelling thought leadership content.
• You’ll be conducting primary research, or collaborating with external experts on data collection.
• You’ll need to monitor and analyse market trends to identify and share opportunities for the most impactful studies
• Research and optimisation.
• You will have a clear understanding of the key metrics that matter in higher education, scientific research practices, and their impact on Genio’s offering.
• You’ll explore new ways to deliver Genio’s messaging, and evidence our house opinions, in the most effective way, driven by data.
• Internal and external reputational relationship building.
• You’ll be managing multiple stakeholders, evaluating priorities and ensuring needs of all teams are considered and met.
• You’ll be collaborating with higher education journalists, academics, and membership boards to create research that resonates with our target audiences.
• Copywriting and basic SEO/AEO/GEO.
• You’ll develop and write content briefs that meet strategic needs ranging from whitepapers to webinars, presentations to podcasts.
• You’ll know the importance of…