Lead Web Analyst

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We are looking for a Lead Web Analyst to join our eCommerce team! This position is based from Next Head Office in Leicestershire with a competitive salary range and great benefits!

The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data.

As a Lead Web Analyst, you will act as the strategic owner for web analytics within your designated business area, driving the roadmap for how we understand on-site visitor behavior and experience. You will not only highlight profit opportunities but also lead the integration of data-driven decision-making across the department, ensuring that digital product development aligns with long-term business goals.

You will oversee the interpretation of web and app online data to drive strategic direction. So what does this mean day-to-day for you as a Lead Web Analyst at NEXT, specifically?

• Own analytics of digital product development within eCommerce, partnering with the Online Trading, CRO, and UX teams to ensure new feature performance is measured and captured.
• Interrogate large-scale datasets across customer, transactional, and online sources, ensuring data integrity and sophisticated modeling.
• Present insights to senior leadership, translating complex business requirements and data into clear summaries and recommendations.
• Create clear, concise reports and dashboards that leverage big data and complex aggregations into easy to understand visualisations.
• Track and analyse website metrics using SQL to query Google Analytics data in Google Big Query.
• Provide guidance to junior analysts, foster a culture of analytical excellence and continuous learning.

• Experience extracting and manipulating data from denormalised sources using SQL, Google Big Query and Databricks.
• Advanced ability to define key metrics and translate broad business goals into technical measurement briefs.
• Experience creating dashboards in Looker Studio, Power BI or similar.
• High confidence in using Google Sheets and Slides to create professional, data-driven narratives.

• Familiarity with Web Analytics implementation and debugging methods.
• Experience with Google Analytics, Firebase or Adobe Analytics.
• Experience specifically with app data.
• Familiarity with session tracking and customer journey mapping.
• Ability to extract and manipulate data from multiple data sources.
• Experience working on an ecommerce site.
• Experience working across the retail or fashion industry.

You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy online from over 70 countries around the world!

So we’ve gone global!

• 25% off most NEXT, MADE*, Lipsy*, Gap
  * and Victoria's Secret
  * products (
  * when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking
• Financial Wellbeing - Save, track and enhance your financial wellbeing
• Apprenticeship - Grow and develop on the job whilst gaining a qualification
• Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
• Support Networks - Access to Network Groups to empower and celebrate each other
• Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email  (please include 'Workplace Adjustments' in the subject line), or call us on  and leave a voicemail.

Mid-Senior level

Full-time

Research, Analyst, and Information Technology

Retail

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