Senior Paid Search Executive
Listed on 2025-12-30
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Marketing / Advertising / PR
Digital Marketing, Ecommerce
We are looking for a Senior Digital Marketing Executive to join our eCommerce Marketing team at Next's Head Office in Leicestershire.
Next is one of the UK’s largest fashion retailers, a FTSE‑100 listed company that sells its own products and thousands of world‑famous brands both in‑store and online across the UK and internationally.
About the RoleAs a Senior Digital Marketing Executive you will focus on driving international growth through two high‑impact areas:
Third‑Party Marketplaces (Amazon, Zalando, La Redoute) and Paid Search (Google, Bing, and local international networks).
Reporting to channel leads, you will be a specialist driving customer acquisition and maximising incremental revenue. Whether you optimise Sponsored Product Ads on a marketplace or manage multi‑language Paid Search campaigns, your goal is to align partner strategies with our wider international objectives.
Responsibilities- Strategy & Execution:
Plan and execute high‑performance campaigns across Third‑Party platforms and search networks to increase visibility, rankings, and traffic. - Partnership & Agency Management:
Build long‑term relationships with strategic partners (Amazon, Zalando, Google) and manage media agency outputs to ensure peak performance. - Territory Expansion:
Collaborate with internal stakeholders to lead rapid rollouts across multiple international markets and domains. - Optimisation:
Monitor and optimise all activity—including Sponsored Product Ads and SA360‑led search activity—to ensure strong ROI and profitable growth. - Cross‑Functional
Collaboration:
Work closely with Trading and Commercial teams to align marketing activity with product insights and audience resonance. - Reporting & Insights:
Deliver comprehensive multi‑region reporting, presenting actionable insights and performance findings to the wider business. - Innovation:
Stay ahead of digital retail trends and explore new, innovative opportunities within the digital media landscape.
- Experience:
Proven years in digital performance marketing, with at least 3 years specialising in Marketplaces, Paid Search or Partnership Marketing. - Analytical Excellence:
Highly numerate and proficient in Excel, capable of translating complex data into actionable growth strategies. - Technical Knowledge:
Deep understanding of ad technology and integrations. Familiarity with SA360 or marketplace‑specific ad tech is a significant advantage. - International Mindset:
Experience managing multi‑language campaigns or partnerships outside the UK highly desirable. - Problem Solver: A logical thinker who thrives in a fast‑paced environment and enjoys solving complex channel challenges.
- Strategic & Collaborative: A team player who understands how different platforms contribute to a holistic international marketing mix.
Next is a FTSE‑100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and the market leader in Kidswear.
Benefits & Working Conditions- Hybrid working: 3 days in the office, 2 from home.
- 25% off most Next brand products (when purchased through Next) and up to 15% off Branded Beauty.
- Company performance‑based bonus and Sharesave scheme.
- On‑site nursery and tight support networks.
- Free on‑site parking and access to digital GP and other wellbeing services.
- Apprenticeship opportunities.
- Direct to Work discount for online and in‑store purchases.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. If you need support due to a disability or long‑term condition, please email with "Workplace Adjustments" in the subject line, or call and leave a voicemail.
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