Sales Director

Sales Director – (Engineering / Refrigeration / UK& Global Sales) Based :

- Leicester / Loughborough / Derby / Nottingham

Location:

3 days office | 2 days remote - (Home or on the road with clients / BD)

Salary: £70,000 – £75,000 + Bonus (upto 30%) + Benefits

This role exists to professionalise and scale the sales function of this global R&D & Manufacturing group.

• 10+ years in industrial / engineering Cap Ex sales.
• Background in industrial refrigeration, HVAC or thermal management is a significant advantage.

You will inherit a solid US foundation and a growing global distributor network, with a clear mandate to move the business from a reactive, farmer‑led sales model to a proactive, hunter‑driven strategy.

This isn’t about shifting boxes faster. It’s about winning specification, embedding the company as the default standard in global OEM supply chains, and building a sales engine that scales internationally.

Its about driving growth.... If you like fixing engines while in motion and driving growth then this is cool challenge and something you can add value and be part of something.

• Own and execute the global sales strategy, pivoting the organisation from reactive order‑taking to proactive OEM hunting.
• Report into the GM and work on new Sales / Commercial Strategy to drive growth.
• Identify and secure design‑in opportunities at R&D and concept stage.
• Drive long‑term revenue growth through specification, not price wars.

• Optimise and professionalise the global distributor network across NA, EMEA and APAC.
• Define and implement KPIs, partner standards and margin‑based incentive structures.
• Build loyalty, accountability and performance across the channel.

• Mentor and develop a Sales Executive.
• Oversee Inside Sales Admin and Marketing, ensuring alignment between sales execution and market messaging.
• Build a culture of ownership, accountability and commercial discipline.

• Personally manage critical global OEM accounts.
• Lead commercial and technical engagement to ensure early‑stage specification.
• Act as the senior commercial interface between customers, engineering and leadership.

• 10+ years in industrial / engineering Cap Ex sales.
• Background in industrial refrigeration, HVAC or thermal management is a significant advantage.

• Deep understanding of OEM sales cycles and how to get specified into standard builds. Comfortable selling long‑term value, not short‑term discounts.

• Proven experience managing distributors across UK, US, EMEA and APAC.
• Confident operating in different commercial and cultural environments.

• Strong negotiator with a track record of margin protection in fluctuating markets.
• Data‑driven, commercially sharp and strategically minded.

• Previous sales management experience.
• Able to bridge the gap between technical engineering teams and commercial growth.
• A true team player who leads from the front.

• Comfortable (and energised by) a business going through professionalisation and scale‑up. You bring structure without killing momentum.

• A genuinely influential leadership role with global impact.
• Backing to build a sales function properly – strategy, structure and people.
• A business ready to move from good to properly serious.

If you’re a Sales Director who prefers winning specification over chasing quotes, this one’s for you and to take this from a £4-£5m T / O to £15m+