Marketplace Commercial & Growth Lead

ABOUT US

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000:
Europe's Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing? We'd love to have you!

Drive aggressive revenue and profit growth across Amazon, and select marketplaces, through best-in-class trading, marketing, and commercial execution. Own all commercial levers — pricing, media, promotions, and growth strategy — to maximise performance, efficiency, and brand impact. Oversee the channel and the overall P&L.

1. Commercial & Trading Leadership

• Own marketplace P&L delivery: sales, margin, and profit contribution.
• Define and execute the trading strategy — pricing, promotions, and category growth.
• Lead dynamic pricing initiatives to maximise Buy Box share and profitability.
• Manage commercial forecasting in partnership with Finance and Operations.
• Balance growth with profitability through disciplined ASIN-level margin management.

2. Marketing & Traffic Generation

• Own full-funnel Amazon and marketplace advertising strategy (Sponsored Ads, DSP, retargeting).
• Manage agency and platform partners for performance excellence and innovation.
• Drive visibility and conversion through continuous content optimisation (titles, A+, Stores, video).
• Plan and execute promotional campaigns (Prime Day, Q4 Peak, seasonal deals) with clear ROI.
• Leverage external traffic channels (social, influencer, DTC email) to boost Amazon ranking.

3. Analytics & Insight

• Build a high-frequency trading dashboard with clear metrics (sales, conversion, ad spend efficiency).
• Translate search term, keyword, and customer data into actionable insights.
• Lead test-and-learn initiatives — pricing, creative, and promo structure.
• Partner with Operations Lead to link trading, advertising, and availability data for end-to-end visibility.
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4. Strategic Growth & Innovation

• Identify and scale new categories, territories, and product launch opportunities.
• Drive cross-functional alignment around growth plans and margin expectations.
• Ensure brand and commercial readiness for international Amazon marketplaces.

5. Operational Oversight

• Ensure back-end elements are in hand, including listing health, stock levels, notifications, registrations, FBM/FBA mix, etc. to manage the overall performance across sites.
KPIs & Performance Metrics
• Listing health score and % active listings.
• Amazon net sales growth % and profit contribution.
• Advertising ROAS / TACoS improvement.
• Conversion rate, Buy Box %, and category share.
• Forecast accuracy vs actual performance.
• New ASIN launch success metrics (sell-through, rank, review velocity).
• Agency performance scorecard and ROI.
/ulWHO YOU ARE
• You have deep, hands-on experience owning Amazon and marketplace P&Ls, with a proven track record of driving profitable growth through pricing, promotions, media and disciplined margin management.
• You are a commercial trader at heart — confident making fast, data-led decisions at ASIN level to win Buy Box, optimise ROAS/TACoS, and balance growth with efficiency.
• You bring strong full-funnel Amazon marketing expertise, including Sponsored Ads, DSP, content optimisation and peak trading events, and know how to hold agencies and partners to account.
• You are highly analytical and insight-driven, comfortable building dashboards, interrogating performance data, and translating insight into clear actions and test-and-learn initiatives.
• You thrive in fast-paced, entrepreneurial environments, bringing energy, ownership and collaboration - hungry to win, humble in how you work, and relentless in raising the bar while staying grounded in values.
• Hungry:
  Ambitious, driven with a growth…