Senior Business Analyst

About Us

We are The Very Group, and we're here to help families get more out of life. We know our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on  to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too—building careers with real growth, a sense of purpose, belonging, and wellbeing.

We're looking for a Senior Business Analyst to join our team and lead some of the most complex and high‑impact initiatives across The Very Group. This is a fantastic opportunity to shape strategic change, influence senior stakeholders, and deliver solutions that maximise customer experience, drive operational efficiency, and deliver measurable commercial outcomes. As a Senior Business Analyst, you’ll act as the strategic bridge between executive stakeholders, Product and Technology—translating business problems into clear, actionable requirements and ensuring solutions deliver real value.

• Design and lead advanced elicitation and discovery sessions (e.g., complex workshops, prototyping) to uncover and validate business needs using expert observation and data analysis
• Define and champion clear problem/opportunity statements, strategic objectives, scope, and success metrics, selecting the right SDLC approach
• Analyse complex current‑state processes and customer journeys, diagnosing systemic pain points and root causes

• Own and structure requirements into clear acceptance criteria with full traceability to strategic benefits and compliance constraints
• Facilitate and model complex solution options, driving consensus between senior Architecture, Regulatory, and Operational stakeholders
• Act as the primary clarification point for UX/design and engineering on functional and non‑functional requirements

• Partner with Product Managers to shape and prioritise backlogs based on value, cost, risk and dependencies
• Maintain complete traceability from strategic requirements through test cases, releases and realised benefits
• Lead and coach teams through complex Agile ceremonies or hybrid delivery models

• Build strong, influential relationships across executive‑level stakeholders in Product, Engineering, Operations, Finance, Compliance and Customer Services
• Design and facilitate high‑stakes workshops and decision forums, translating complex technical concepts for non‑technical audiences
• Negotiate and resolve conflicts on scope, priorities and trade‑offs, balancing customer value, operational impact, regulatory risk and cost

• Conduct advanced qualitative and quantitative analysis to inform strategic decisions
• Model success measures and projected financial benefits; track and analyse post‑implementation outcomes
• Define test plans, UAT strategy and defect triage linked to strategic requirements

• Ensure adherence to organisational policies, security, data privacy and regulatory requirements
• Contribute to change governance and risk/control processes; approve high‑quality documentation
• Champion customer‑centric design, Lean principles and outcome‑focused delivery
• Lead contributions to the BA Community of Practice, enhancing standards and reusable assets

• Extensive experience leading business analysis in complex, multi‑stakeholder environments
• Expert knowledge of Agile (Scrum/Kanban) and ability to tailor methodologies to project needs
• Advanced skills in requirements engineering, process optimisation and data analysis
• Strong ability to influence senior stakeholders and communicate complex concepts clearly
• Proven track record of delivering strategic change with measurable commercial benefits

• Professional certifications such as IIBA (CCBA/CBAP), BCS Advanced Business Analysis or Agile (Advanced Scrum, SAFe)
• Experience with vendor assessment and RFI/RFP processes
• Familiarity with regulatory and compliance requirements in large‑scale change initiatives