Senior UX Researcher

About Freetrade

Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings.

We’re changing that.

We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.

2025 is a big year for us. In January, we announced a game changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space.

This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.

This role would help shape the user research function at Freetrade by aligning behavioural understanding and customer insights into our Product strategy and decision-making.

• Lead end-to-end qualitative and mixed-method research projects, including interviews, moderated sessions, concept testing and usability studies
• Shape discovery work with Product and Design, helping teams define the right questions and approach
• Conduct light quantitative work that supports qualitative findings, such as simple evaluative surveys
• Synthesise behavioural insights into clear, actionable recommendations that influence product direction
• Develop and maintain research standards, frameworks and ways of working for the wider team
• Collaborate with Product, Design, Marketing and Data to ensure research is well-scoped and aligned with business goals
• Champion a customer-centric culture across the organisation, ensuring the customer perspective is embedded throughout the product lifecycle
• Manage research operations, including planning, recruitment and tooling, to ensure efficient and high-quality delivery
• Communicate insights effectively to a range of stakeholders, tailoring depth and format to support fast, confident decision-making

• Significant experience in UX Research (+5 years), ideally across consumer-facing digital products
• Deep expertise in qualitative methods, with strong synthesis and storytelling skills
• Experience with mixed-method approaches, including light surveys to complement qualitative work
• Experience working in fast-paced, iterative environments (ideally in financial services or similar)
• Experience with tools such as Dovetail, User Testing or similar
• Experience mentoring or guiding peers in research practices
• A pragmatic, outcome-focused mindset, able to choose the right level of depth for the question and timeline
• Experience shaping or evolving a research practice, including methods, standards and tooling
• Confidence partnering closely with senior leadership, product managers and designers to influence discovery, strategy and prioritisation
• Strong communication skills, able to make complex insights easy to understand and act upon
• Curiosity and empathy: you’re motivated by understanding how people think, feel and behave

• Formal education in human–computer interaction, psychology, behavioural science, design or a related field is beneficial, but not required.
• Equivalent professional experience in UX Research is fully acceptable.

Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade.

Here’s what’s on offer in 2025:

We’re operating in a hybrid model: 3-days in‑office / 2-days from home. We believe great collaboration happens in person and our beautiful offices in central London and Budapest are designed to bring people together.

Office days:
Monday, Tuesday, Thursday

Work from home days:
Wednesday, Friday

This setup helps us stay connected, collaborate more effectively, and keep building a culture where we all do our best work together, including dedicated days for…