Hoka FP & Manager, HOKA DTC

Position: Hoka FP & A Manager, HOKA DTC
Location: Greater London

FP&A Manager - HOKA DTC

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role

As FP&A Manager, HOKA DTC, you will lead financial planning and analysis for HOKA's Direct-to-Consumer (DTC) channels while supporting reporting across Deckers brands and channels throughout EMEA. Working closely with the HOKA e-Commerce and Retail teams, you will own robust seasonal and annual planning and forecasting for a DTC business. You will transform financial and commercial information into meaningful insights, identifying risks and opportunities and partnering with stakeholders to help achieve our brand objectives.

Reporting to the Head of FP&A and managing one FP&A Analyst, you will combine commercial thinking with financial expertise while continuously improving how we plan, collaborate, report, and support the DTC business.

Your Impact

• Act as a trusted finance business partner to the HOKA e-Commerce and Retail teams, providing insightful analysis, constructive challenge, and commercial support.
• Own preparation of the full P&L across HOKA stores and
• Lead the Annual Plan and quarterly reforecasts from start to finish, supported by the FP&A Analyst, ensuring plans are robust, accurate, and delivered on time.
• Challenge stakeholder plans and forecasts using commercial awareness, historical data, trends, and regional and corporate targets.
• Manage risks and opportunities with business leaders and review seasonal sales performance and future seasonal targets, providing appropriate challenge when needed.
• Own cost forecasting, including but not limited to marketing and travel.
• Deliver timely brand reporting packs and management information, transforming performance data into relevant insights that support informed decision-making.
• Prepare inputs for management and executive-level reporting, including Annual Plan, quarterly reforecasts, M , and Q  materials, and present quarterly financial results to executive stakeholders and the HOKA team.
• Produce multi-brand reporting, seasonal summaries, full-price and markdown analysis, margin reporting, and ad hoc analysis in response to evolving business needs.
• Partner with the Trading Director to establish robust quarterly projections with clear assumptions and commentary, communicating a comprehensive view to the wider business.
• Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives.
• Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, continuous learning, and knowledge sharing.
• Partner closely with the UGG FP&A team to develop consistent brand and channel reporting, strengthen alignment, and share best practices.
• Maximize EMEA and global reporting tools and support adoption of platforms such as Tableau and Power BI, including training where required.
• Drive continuous improvement in FP&A reporting, systems, processes, and ways of working while encouraging greater self-sufficiency throughout the EMEA business.
• Take ownership of routine FP&A touchpoints, including weekly trade, billings, plans, reforecasts, and reporting, becoming a trusted resource for FP&A support.
• Build collaborative relationships across Commercial, Finance, and the wider business while proactively identifying insights, risks, and opportunities that can drive performance.

COME AS YOU ARE

We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are

• Driven and self-motivated, able to partner effectively across the business
• Articulate and curious
• Uses logic to solve difficult problems with effective solutions
• A supportive people leader who builds strong relationships, encourages collaboration, develops others, and shares best practices.

We Would Love To Hear From People With

• A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
• A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond…