CRM Manager

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting‑edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote‑first team hiring in the UK, Spain, Germany, Ireland, Denmark and the Netherlands, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co‑working weeks and dynamic team‑building activities.

We’re looking for an experienced CRM Manager to join the team and help drive meaningful impact across the user lifecycle. You’ll work closely with our CRM Lead to plan, execute and optimise high‑quality campaigns that improve activation, engagement, retention and revenue.

This is a hands‑on role suited to someone who can confidently manage campaigns end‑to‑end across channels, balance strategic thinking with strong execution, and use data to make informed decisions.

You’ll have a core focus on email, subscriptions, and CRM for our Online Store, while also having strong knowledge of push notifications and in‑app messaging.

The ideal candidate will bring solid lifecycle marketing experience, strong analytical skills and a track record of delivering structured experiments. Experience with subscription apps, Braze or Shopify is a plus, but not essential. Most important is your ability to take ownership, work cross‑functionally and contribute to a fast‑scaling CRM function.

• Plan, build and optimise lifecycle campaigns across email, push and in‑app messaging in Braze, with a strong emphasis on eCommerce and subscription lifecycle.
• Drive Online Store revenue by planning and delivering triggered, ad‑hoc and seasonal promotional CRM campaigns.
• Improve subscription activation and retention through onboarding, winback and discount campaigns.
• Build and maintain customer journeys and canvases in Braze, ensuring clean logic, robust QA and consistent execution across channels.
• Partner with Growth, Data and eCommerce teams to validate tracking, optimise triggers and support the Shopify‑to‑Braze integration.
• Design and run structured A/B tests, interpret results and produce clear insights or recommendations.
• Analyse channel and lifecycle performance using tools like Amplitude or Mixpanel.
• Maintain high standards for segmentation, deliverability, compliance and frequency management.
• Support broader CRM strategy by contributing ideas, spotting opportunities and improving existing journeys and campaigns.

• Previous experience in CRM or Lifecycle Marketing in a B2C or D2C environment.
• Strong campaign management skills across email, push, web and in‑app channels.
• Hands‑on experience with Braze, Klaviyo, Iterable or similar platforms.
• Basic HTML for troubleshooting
• Strong proficiency with Liquid for personalisation, localisation and dynamic content logic.
• Experience with Shopify, Shopify data or eCommerce CRM workflows is a strong plus.
• Understanding of subscription businesses, especially in a consumer mobile app setting, is a strong plus.
• Strong analytical ability, including experience with Amplitude, Mixpanel or equivalent product analytics tools.
• Confident in running experiments, interpreting data and using insights to improve performance.
• Excellent attention to detail, with the ability to QA complex canvasses and manage multiple campaigns simultaneously.
• Comfortable working cross‑functionally with Design, Product, Growth, Content and Data teams.
• Must reside in one of the six countries we recruit from and have the legal right to work there (no visa sponsorship available; we hire in GB, ES, DE, IE, DK, NL)

Wherever you work at Paired, you’ll have everything you need to be at your best. Our…