Product Marketing Manager - Acquisition Tech; DE

Product Marketing Manager - Acquisition Tech (DE)

Join to apply for the Product Marketing Manager - Acquisition Tech (DE) role at iwoca Deutschland

Hybrid in London, Berlin or Frankfurt

Help small businesses in Germany get the funding they need. You’ll be part of a new team, working with engineers and data experts to test ideas, build tools and shape experiences that allow customers to understand and access funding options for their business. A great fit if you enjoy mixing product marketing with data and hands‑on delivery.

Imagine a world where every small business has the power to thrive. That’s the world we’re building ll businesses aren’t just statistics – they’re the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we’ve revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that’s fast, flexible, and actually works for modern businesses.

We’ve provided billions in funding to more than 150,000 businesses across Europe, making us one of the continent’s leading fintech innovators. Our mission? To empower one million businesses with the financial tools they deserve. We combine cutting‑edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether a business is managing cash flow or seizing unexpected opportunities, we ensure they get the funds they need – often within minutes.

The DE Acquisition Tech team is building the systems, models, and user experiences that drive iwoca’s customer growth in Germany. The team covers the full journey from first contact to submitted loan application, ensuring potential customers receive relevant outreach, smooth onboarding, and a clear understanding of how iwoca helps their business. You’ll be joining at an early stage, with the opportunity to help define how the team operates and contribute to future hiring as we scale.

The squad includes a front‑end engineer, data scientist and data engineer, giving you the capability to turn insight into product and marketing outcomes quickly and iteratively.

This role sits at the intersection of product, growth, customer experience, and data. You’ll shape positioning and messaging across the German market while partnering with engineering and data to deliver tools that power smarter acquisition and higher conversion. You’ll define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca. You’ll bring ideas to life through rigorous insight, strong customer empathy, and practical delivery, while also contributing to the long‑term vision and operating cadence of this new team.

• Deeply understand the German SME lending landscape, customer needs, and competitive context.
• Shape messaging, product positioning, and channel narratives that resonate with well‑matched audiences.
• Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.

• Partner with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
• Work with marketing, product, and engineering to evolve website content, sign‑up flows, and decisioning logic to increase conversion.
• Influence future team capability by helping define priorities, roles, and processes as we scale.

• Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
• Identify opportunities using first‑principle reasoning supported by data, customer research, and funnel analysis.

• Act as the connective tissue between commercial teams and the Acquisition Tech squad.
• Translate business goals into testable hypotheses and actionable product briefs.
• Help establish the operating rhythm, rituals, and roadmap processes for this new team.

• Experience working in product marketing or a similar role focused on acquisition, growth, or onboarding.
• Fluency in…