Head of Demand Generation

Position: Head of Demand Generation (Permanent)
Who we are…

Global Data is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals.

We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

Why join the Sales team at Global Data?

Global Data is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence.

Our big ambitions mean that life at Global Data is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.

The Sales team operates at the face of our business introducing clients to our trusted strategic intelligence. With an established book of leading brands and the scope carve your own market, there is a real opportunity for sales talent at all levels to develop in our growing business. The culture is buzzing and positive, and you can expect to be rewarded well with our uncapped commission scheme.

The role…

We’re looking for a strategic, data-driven Head of Demand Generation to own and accelerate our full-funnel marketing engine. This leader will design and execute scalable programs that drive qualified pipeline, improve conversion performance, and strengthen our presence in the markets that matter.

You’ll bring together inbound, outbound, digital, events, content, and partner marketing into a cohesive, repeatable demand engine that fuels revenue growth. This is a hands-on leadership role: strategy, execution, optimisation, and cross-functional alignment with Sales, Product, and Revenue Operations.

As well as running a marketing campaign of 3 you will run an SDR team of 7 to drive an aligned demand generation strategy. Cross functional working is paramount and a strategic planner.

What you’ll be doing …

Demand Strategy & Planning

Build the end-to-end demand generation strategy across all segments and regions.

Develop quarterly and annual pipeline targets in partnership with Sales and Rev Ops.

Own the demand-generation budget, forecasting, and ROI analysis.

Own the lead nurturing and processes for winning deals

Campaign & Program Leadership

Design multi-channel campaigns that span paid, organic, ABM, email, content, events, and social.

Lead the creation of nurture programs to increase engagement, MQL→SQL conversion, and sales velocity.

Drive ABM programs in partnership with Sales for high-value accounts.

Team Leadership & Collaboration

Lead and develop a high-performing demand generation team.

Align cross-functionally with Sales, SDR, Product Marketing, and Customer Success.

Create predictable, scalable workflows between Marketing and Sales.

Data, Insights & Optimisation

Own marketing funnel analytics, reporting, attribution modelling, and insights.

Continuously optimise campaigns based on performance metrics and experimentation.

Champion a culture of test-and-learn across channels.

Technology & Operations

Oversee the marketing tech stack (automation, CRM, analytics, ABM tools).

Ensure best practices in lead scoring, routing, segmentation, and data hygiene.

Partner with Rev Ops to streamline the lead lifecycle.

What we’re looking for…

Essential

7+ years’ experience in B2B marketing with a focus on demand generation or growth.

Proven track record of driving measurable pipeline and revenue impact.

Strong understanding of modern marketing channels, attribution, and funnel metrics.

Experience building and leading high-performing…