CRM Strategist Marketing · Shoreditch

We’re looking for a CRM Strategist to drive Chip’s customer engagement and growth strategy through data‑led planning, ideation, and cross‑functional collaboration. This role sits at the centre of our CRM function, defining how we use lifecycle communications to deliver against our North Star Metrics and ensuring CRM is aligned with our wider product and growth goals.

You’ll translate business objectives into actionable CRM initiatives, lead workshops to shape new ideas, and work closely with Product, Growth, and Data squads to make sure CRM delivers measurable impact. You’ll also own performance reporting and dashboards, ensuring the team’s work is visible, optimised, and grounded in insight.

This is a strategic role for someone who loves combining creativity with data — a thinker and planner who can see the big picture, understand customer journeys, and shape how we communicate across the lifecycle.

• Define and own specific CRM strategies in line with company goals and North Star Metrics (NSM).
• Translate business and product objectives into clear, testable CRM initiatives.
• Lead ideation workshops to generate new lifecycle and growth campaigns.
• Build quarterly roadmaps that align CRM initiatives with product releases and squad priorities.
• Provide strategic briefs and direction to CRM Production and Operations teams for campaign build.

• Create and maintain dashboards to monitor CRM performance, ensuring visibility across teams.
• Report regularly on CRM performance against NSM, highlighting insights and actions.
• Set hypotheses, define success metrics, and oversee test‑and‑learn frameworks.
• Partner with Data and Analytics to identify trends, opportunities, and areas for optimisation.
• Deliver presentations and updates to stakeholders, representing CRM’s contribution to growth.

• Act as the strategic voice of CRM for your vertical.
• Collaborate with Product, Growth, and Marketing to align lifecycle communications with user experience.
• Provide final approval and sign‑off for strategic CRM‑led communications initiatives.

• Proven experience in CRM or Lifecycle Marketing strategy, ideally within a high‑growth or fintech environment.
• Strong understanding of CRM platforms (Braze experience a plus) and lifecycle automation.
• Analytical mindset with experience in performance reporting, dashboards, and data interpretation.
• Comfortable developing and testing hypotheses, designing experiments, and interpreting results.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strong planning and organisational skills, capable of managing multiple projects and priorities.
• Collaborative and creative, with a passion for understanding customer behaviour and improving engagement.

Someone with a genuine interest in Chip and is excited about being part of a fast‑growing company and our mission to build the investment super app of the future.

Although we’re in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile. We’re sure you’ve got the technical skills, otherwise, you would have stopped reading by now, so let us be clear on what will make us want to work with you.

We want a real person, with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan‑fiction. Doesn’t matter to us.

At the interview stages, we will be looking for empathy, EQ, fun stories, and the ability to smile even when things are tough.

• Monday to Thursday: 9:00 AM – 6:00 PM
• Friday: 8:00 AM – 4:00 PM (Start your weekend early!)

• Discretionary Performance‑Related Bi‑Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary.
• Workplace pension scheme – We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to Work…